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There are hundreds of social media marketing tips for Twitter, Facebook, Instagram and other popular platforms all aimed at ensuring small and big businesses optimise their strategies and reach the largest audience possible.
Social media has evolved over time; it has gradually changed from being a communication channel between two individuals.
Today, social media has opened up communication between customers and businesses all over the world.
Is there any perfect tool for capturing real-time issues and publicly sharing information other than the social media?
No doubt about it, social media grew in popularity overnight and has revolutionised the way people and business interact. See our previous article on awesome stuff social media marketing does right for your business.
Social media marketing factors that businesses forget
Various social media surveys have revealed that more than 76% of the people tell at least one person about their customer service experience, and social media helps spread these messages.
In some other reports, more than 23% of 18 to 24 year olds want to use social media more for customer service – making it a key component of your business’s future marketing planning.
However, there are also several factors related to social media marketing that many businesses forget, so let’s examine how you can ensure your business gets the most leverage out of social media campaigns.
#1]. Social marketing is not a hard sell
If you are using social media marketing for your business to reach potential customers, you should be cautious in the ways you go about your business or product promotion.
Yes it’s good to make frequent posting on social media, but don’t be too aggressive about it. It could be really annoying to your would-be customers.
In short, aggressive marketing and hard sell tactics are not suited to social media. It is not the platform on which to force your brand message onto unsuspecting fans or followers.
The over-promotion of a fan page, excessive tweeting about how amazing a product or service is and the endless posting of Instagram images will exhaust your audience, rather than entice them.
#2]. A target audience must be reached
Everyone has a different reason for being on social media and social marketing strategies can only be effective if they reach the right audience.
It’s pretty logical and not rocket science, when your marketing campaigns reached the right people or audience, it will have positive impacts on the business.
For example, mobile casino or other gaming –orientated social media advertising is going to be ignored by a huge number of people if posted on an unrelated page.
It’s vital that when creating a campaign that the team behind it recognise they are targeting a specific market, and that choosing the right marketing avenue is essentially important for any brand.
#3]. Social marketing is for real people
A huge misconception by many small and big businesses is that followers create business, and that their brand is achieving huge exposure simply because it is being liked or tweeted about.
Real people use social media and it’s often common for people to like or comment on something their social circle has introduced, yet it does not mean they are going to use or purchase a product or service.
Advertising to a wide social media audience is a major requirement of many campaigns, but the expectation that 5000 followers will equal the equivalent in sales is incorrect.
The right social media marketing strategy is extremely effective if properly executed, and by investing in these mediums businesses of all sizes should see results.
If you or your marketing team put these tips into practise and don’t forget the important factors that so many people forget, then you should experience a greater return on any social media campaign investment.