Are there any other better ways to market creative images of consumer products than Pinterest? This is why some marketers believe that Pinterest marketing is one of the best social media marketing revelations.
Pinterest is a theme-based image collection of events and hobbies; and nowadays, most internet users prefer visual content to just reading texts.
This is what makes Pinterest a place to be for a visual representation of data than Pinterest.
Pinterest’s virtual pinboard is attractive and appealing; it attracts millions of people, which makes Pinterest marketing one of the best social media advertising platforms for business marketing.
Marketing ideas and Pinterest advertising
Pinterest is one of the world’s most popular social bookmarking websites and it can drive web traffic to your business website on a regular basis. This is why Pinterest advertising is becoming a necessity especially for top brands.
However, Pinterest is not for every business. If you can clearly communicate your message visually then go for it. Most businesses that have taken advantage of Pinterest have created infographics that are being shared on Pinterest to increase their business exposure.
Pinterest marketing was previously all about brand exposure through Promoted Pins. There was no facility for potential customers to buy your products directly from the site. But the company has now introduced a ‘buy’ button that makes it easier for users to make purchases directly from the platform.
Promoting your brand through Pinterest marketing
Most top brands rely on marketing agencies to manage their social media accounts and to create the initial exposure for them. Outsourced marketing is a good marketing strategy. An outsourced marketing expert can counsel, develop and implement marketing plans for your business.
There are quite some interesting Pinterest stats for marketers that highlight how effective Pinterest could be especially for ecommerce marketing. Pinterest offers advertisers access to the ‘Pinstitute’, a programme that teaches users how to create successful ‘Pins’. Below are some of the stuff you should consider if you want to promote your brand via Pinterest marketing:
#1). Useful, creative content
Your creative content should be useful to your target customers if you really want your Pinterest marketing campaigns to be successful. This means that whatever content you intend to create must be educative, informative or entertaining.
You should understand that users will only repin an image that has proven to be useful for them. Your business content for Pinterest is always about awareness and exposure, remember to post great content without necessarily selling. Do a great work on your website where the real selling takes place.
#2). Keywords are crucial
Using effective keywords is also important if you want to get your Pinterest marketing campaigns in front of people that will be interested in your brand.
Make sure you use value-based keywords in the description of your content for Pinterest – Pinterest search uses description for the categories. Make sure you are in the right category by writing a great description.
#3). Link back to a landing page
One of the best ways to get the most out of Pinterest is to post original content that links back to not just your website but the landing page or to the original source of the image you decide to repin.
If you are creating a product image make sure you are communicating exactly what you do in simple words with a focus on the visual message. Concentrate on posting content relevant to a trending topic in your industry or popular current event and you can be assured of repins.
#4). Be selective about your pins
Your profile should be known for particular kinds of pins. Do not “pin” just any creative or popular image to your profile. Too many pins from different categories will dilute your brand. It may even defeat the purpose of maintaining an account on Pinterest.
You can also review other business boards that are related to your business for ideas on how you can better create meaningful content.
You could also create a board of fun or interesting things that users can easily repin but may not relate directly to your brand. It will help your brand seem personal and give people another reason to follow you.