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How To Optimize Your Instagram Profile and Posts

Adeyemi Adisa By Adeyemi Adisa 7 Min Read

How do you optimize your Instagram profile and posts? This is a question that deserves attention if you are active on a social media platform like Instagram.

With over 1.3 billion users as of 2022, Instagram is not just a social media platform; it’s a powerful platform for brands to reach millions of potential customers.

No doubt, optimizing your Instagram profile and posts is beneficial for various reasons. In fact, it offers one of the best ways to boost your brand reach.

Also, Instagram optimization is one of the best organic Instagram growth strategies to use if you want to boost your Instagram followers.

As a matter of fact, growing your Instagram account is a must for every business owner nowadays. Especially, this is essential if you are using this powerful social media for sales and lead generation to grow your business.

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There is more to Instagram…

Yes, there is more to Instagram than just sharing awesome photos with friends and family. Nowadays, Instagram is a social media platform for brands to be to generate more sales.

This is the platform where brands showcase and market their products or services to attract potential customers. However, how well are businesses using this social media platform?

For brands, a social media platform like Instagram is not just about photo-sharing. This is because businesses are now using the platform to acquire new customers. What are you waiting for?

How to optimize Instagram profile

Instagram is ideal for brands, however, making your profile the best it can require patience and lots of tweaking. This is where optimizing your Instagram posts can help.


In fact, it could have game-changing effects on your efforts to boost your followers, generate more leads and sales, and expand your brand reach on the platform.

Instagram offers a window of opportunity for brands to put themselves in front of potential customers. Below are some of the best ways to optimize your Instagram posts and maximize your Instagram follower count:

Instagram photos
Instagram is a popular photo-sharing platform

#1]. Upgrade to business account

If you are using Instagram for business, the best thing to do is to upgrade to an Instagram business account. This is because using Instagram business accounts will give you access to helpful analytics and promotional tools.

Business accounts, unlike personal accounts, offer users analytics related to post performance and follower growth. Also, business users have the office location and hours in a section separate from the traditional Instagram bio.

With business accounts, you can easily boost content with just a few taps. It means you can easily use inexpensive paid promotion to ensure that you reach a wider audience no matter what post you choose to boost. Want to set up your Instagram business account?

  • In settings, find Account and tap Switch to professional account.
  • Pick a category that best describes your business, then select Business.
  • You’re all set – you’ve got an Instagram business account.
  • Now complete your profile with the right info.

#2]. Get a blue checkmark

If you are using Instagram as a brand, did you know that you can boost your brand’s credibility with a blue checkmark?

Having a blue checkmark means you are an established brand with a verified account status. This will surely help you optimize your Instagram profile and increase your brand’s credibility.

#3]. Choose a simple username

Another thing you can do to optimize your Instagram profile and posts is to choose a memorable user handle. In fact, choosing a username that’s simple, recognizable, and easy to find is essential to do well on Instagram nowadays.

You should remember that Instagram has over 2 billion users. Therefore, have a simple username in order to make it easy for people to find and interact with your Instagram profile.

This means choosing a great @username or handle. It’s important to use a handle that is brandable, simple, searchable, and recognizable. As a matter of fact, the ideal thing to do is to use your business name.

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#4]. Use branded profile pictures

Profile picture also plays an important role when it comes to optimizing your Instagram profile. If you are using Instagram for business, the best thing to do is to use your branded logo as your Instagram business profile.

Aside from your username, the fact is that your profile picture also helps people to easily recognize your brand. Additionally, it also helps to immediately draw the attention of every person who visits your Instagram profile.


Furthermore, your profile picture represents your brand. So, it’s advisable to also use the same profile picture on all of your social media. This will greatly help to strengthen your brand presence across all social media platforms.

#5]. Create a content calendar

To be successful on a social media platform like Instagram, posting quality content alone is not enough nowadays.

As a matter of fact, you also have to make sure that your content is optimized to reach more people as far as possible.

Furthermore, you should create a content calendar to help you plan your content. Also, you need to understand the best time to post content for maximum exposure.

#6]. Use Instagram analytics tools

You should make use of Instagram analytics to help you understand which content performs best based on your target audience.

Engagement data such as likes, comments, and shares can help you find viral posts and then recreate similar posts.

However, you will need to use the right Instagram analytics tools to understand how well your posts perform. Luckily, Instagram offers its own native analytics tools so you may not need to use third-party analytics tools.

How To Optimize Your Instagram Profile and Posts
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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter |!
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