Must-have Digital Marketing Tools to Grow Your Business

Having the right digital marketing tools is essential to boost your business reach and generate more sales. This article features a list of must-have digital marketing tools to effectively grow your business...

Adeyemi Adisa By Adeyemi Adisa 9 Min Read
Grow your business with the right digital marketing tools...
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No doubt, in today’s business landscape, companies rely on digital marketing tools for their survival in a highly competitive environment.

This may seem like an exaggeration, but the fact is that having the right business tools or software is crucial to achieving business goals and growth.

This is because business tools are designed to help brands boost awareness, productivity, and business growth, and save you from mundane tasks.

Businesses now operate in an environment where the consumer has plenty of choices when buying goods or services. So, small business owners now require a competitive advantage to help them outperform rivals.

If you are in the process of establishing a business, it is likely that you are looking for ways to gain an advantage over your rivals.

In order to achieve this, a well-rounded marketing plan and access to top-notch digital marketing tools are essential. So, have you got the right digital marketing tools or solutions to take your business to the next level?

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Running & growing your business

First of all, entrepreneurship is not suitable for everyone, as it encompasses more than initially perceived. As a matter of fact, running a business has never been an easy task.

This is because entrepreneurship necessitates having a positive attitude and mindset as well as the necessary tools to effectively manage your startup.

To be honest, the task of managing and expanding a business’s reach is not as straightforward as you think. The fact is that entrepreneurship involves various aspects beyond mere surface-level observations.

 

Luckily, there is no shortage of business tools out there to help with tedious tasks. However, choosing the right business tools is essential to effectively elevate your business to new heights.

See Also: Best Digital Marketing Ideas for SMBs

Digital marketing ideas for small businesses

Must-have digital marketing tools

Utilizing digital marketing is essential in today’s business landscape if you actually want to enhance your business’s reach and boost sales. And luckily, there is a huge variety of digital marketing tools out there that you can use to effectively run and manage your business.

These tools are designed to help you run everyday activities, maintain client interactions, and easily control logistical operations. In other words, there is always a tool to run every aspect of your business.

This comprehensive list below contains all the necessary digital marketing tools to grow and elevate your business to new heights. It encompasses tasks such as customer relationship management, lead conversion, and the exploration of fresh marketing prospects.

#1]. Tools for email marketing

Power your business with email marketing tools to drives ROI

In today’s digital landscape, email is widely regarded as one of the most reliable and scalable communication tool, and marketing channels for businesses to reach potential customers.

With email marketing tools, list-building becomes easy, you’ll enjoy enhanced deliverability, and successfully execute promotional campaigns.

These tools can effectively help businesses leverage customer data and automate their marketing efforts. Below are marketing tools designed for businesses of all sizes to help streamline their marketing efforts:

  • Offers the easiest and most modern email marketing solution.
  • This lets you create captivating email campaigns with ease.
  • Offers tools to scale and simplify your marketing efforts.
 

#2]. Tools for social media marketing

Use the right social media management tools

As an eCommerce entrepreneur, it’s important to have a strong social media presence because that’s where you will meet and acquire potential customers.

However, you may also have to invest in social media management tools in order for you to have the right and relevant insights into how well your brand is performing.

 

These are essential tools that can help your brand to foster a positive reputation and easily interact with its customers. Below are some social media management tools to manage your social media channels and boost growth:

  • Offers an all-in-one social media management platform.
  • This lets you manage social media accounts from one place.
  • Offers tools to grow your Instagram with real followers.
 

#3]. Tools for content marketing

Grow your business with the right content marketing tools

Getting your brand or products in front of potential customers could be a daunting task, especially if you don’t have the right marketing tools.

This is why it’s important to invest in relevant content marketing tools so that you will be able to target the right audience with the right marketing or advertising materials.

These tools are essential as they can help expand your brand reach and effectively accelerate growth. Below are some really good content marketing tools to manage your social media channels and boost growth:

  • Lets you create stunning marketing contests that convert.
  • Boost your growth with interactive marketing quizzes.
  • AdCreative.ai: Offers AI-powered marketing tools for advertising.
 

#4]. Tools to capture leads

Use this digital marketing tools to drives your sales

Landing page and lead capture tools help you collect essential information such as name, phone number, email address, and others, about your visitors.

Placing a lead capture form on your website will encourage your visitors to likely take action. This means you will be able to ensure that your traffic doesn’t go to waste.

In other words, a lead capture form is a powerful tool used to collect customer data. When done right, the end result is more leads and conversions. Below are some lead-capture tools to power your business:

  • Unbounce: Offers marketing tools to turn web visitors into customers.
  • Instapage: Create landing pages with an AI-powered generator.
  • Pagecloud: Offers tools to build high-performing websites & forms.
  • Build websites and landing pages with your phone.
  • Typeform: Offers tools to create lead capture forms for your business.
  • Leadformly: This lets you build interactive forms to capture leads.
 

#5]. Tools for SEO

Use SEO tools to drives your sales

Search engine optimization enables you to effectively optimize your website for relevant keywords and boost its visibility and ranking on search engines.

Although SEO might be daunting, you can easily uncover search opportunities and boost your brand’s website visibility on search engines with SEO tools. Nowadays, the market is increasingly competitive.

 

This is why it’s essential for brands to have the right SEO tools in order to outperform their competitors. Below are some SEO tools that you can use to boost your brand visibility:

  • SEMrush: Offers a 20-in-1 SEO suite to boost your web presence.
  • AdClarity: This lets you unwrap competitors’ ad spend and impressions.
  • Ahrefs: Provides everything you need to rank higher & get more traffic.
  • Similarweb: Lets you analyze your competitive landscape with ease.
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#6]. Tools to create beautiful graphics

Power your business marketing with digital marketing tools for visual content

Nowadays, visual content is essentially an integral part of digital marketing. In fact, visual content is the cornerstone of social marketing and branding as a whole.

If you are running a Do-It-Yourself (DIY) business, and you don’t have the budget for a designer, you will need to have tools to create beautiful graphics that can wow your audiences.

You can create infographics, informative memes, graphs, and other graphics to close more sales with visual content. Below are some graphic creation tools you should consider to power your business marketing:

  • Offers an all-in-one tool for creating beautiful visual content.
  • Canva: Lets you create professional designs and share or print them.
  • Venngage: Offers 10,000+ professional templates to inspire you.
  • Piktochart: Lets you create infographics, reports, videos, and more.

 

 

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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter | About.me!
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