Today, email marketing is still relevant and thriving. However, are you using the right newsletter platforms to power your email marketing?
Newsletter marketing has been around since the nineties, and it still remains the appropriate type of email marketing for all kind of audiences.
No doubt, email marketing offers a highly effective means for business owners to market their business. However, you will have to be able to build and nurture email lists of subscribers to be successful in email marketing.
So, how do you build and nurture email lists of subscribers? Offering value and relevance is one of the best practices for creating and nurturing a high-quality email list for sales growth.
Furthermore, other practices include segmentation and personalisation, as well as delivering value and consistency.
- 👉All-in-one platform for marketing.
- 👉Automate your marketing tasks.
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- 👉Grow mailing list around the clock.
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- 👉Measure clicks to see performance.
The importance of newsletter marketing
So, what’s newsletter marketing and how does it work? Well, a newsletter is a kind of marketing email that you can use to market your business.
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Also, this kind of email is usually sent periodically to informs audience of the latest news, tips, or updates relating to your products or services.
However, what is the purpose of newsletter emails? How can newsletter emails contribute to your business growth and what should you put in your emails?
Growing your business with newsletter
As a matter of fact, newsletters are among the most effective digital marketing tools available out there today. And the best thing about newsletter is that it’s cheap and sometimes even free use.
So, what exactly does a newsletter do for businesses? It enable businesses to interact directly and personally with their prospects and customers.
Additionally, businesses can use newsletter emails to deliver pertinent promotions and informative content right to their subscriber’s email inboxes.
In most cases, newsletters are not usually good to generate direct sales but they are better suited to educating and entertaining subscribers.
Creating and nurturing email list
To be able to create and nurture a high-quality email list is essential for your newsletter emails to have positive impacts on your business.
This is especially important in order to grow your sales with newsletter emails. So, how do you nurture a great email list of subscribers?
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However, you need to be in consistent communication with your subscribers if you really want to nurture your email list. This means you need to regularly interact with them and add value to their lives.
With this, you will be able to make your subscribers feel special and wanting to take actions. Below are the best practices for creating and nurturing a high-quality email list to boost sales growth:
- Offer value and relevance.
- Segment and personalise.
- Consistently deliver value.
- Optimise and test.
- Monitor and analyse.
- Nurture and convert.
Newsletter platforms for email marketing
However, businesses will have to power their newsletter emails with one of the best newsletter platforms out there for better and measurable results.
Having the right newsletter tools means you will be able to design, schedule, and even automate your newsletter emails. But there are so many of these tools out there that it can be tough to know which one is right for you.
Therefore, we’ve got you covered if you are looking for the best email newsletter software you can trust. Below are some of the best alternative email newsletter tools that you can use to power your email marketing:
#1]. Omnisend
Omnisend offers one of the best email marketing solutions that come with much better ecommerce marketing features, like global SMS, flexible automation, professional email templates, and 24/7 support for all.
Take your business marketing to the next level and get amazing results from automated emails. Boost your cart conversion rate and revenue per email.
- Create on-brand, shoppable emails in no time.
- Drive sales while you’re sleeping.
- Personalize your messages, boost targeting and conversions.
- Capture and convert new subscribers with ease.
- Easily track and learn what’s working best.
#2]. Beehiiv
Beehiiv is a powerful but easy-to-use newsletter platform built for sales growth. It gives you access to the best tools available in email marketing, helping your newsletter scale and monetize like never before.
Additionally, the platform features world-class analytics tools as well as the ultimate editing and design tools for your newsletter and website.
- Content-focused newsletters and publications.
- All-in-one solution for website, email, data analytics.
- Ownership of your audience and custom aesthetic.
- Affordable flat-rate pricing that favours your growth.
- Simple and accessible enterprise-level solutions.
#3]. Moosend
Moosend offers all the marketing tools you need to take control of your email campaigns and effectively grow your business. It helps simplify the process and empowers you to easily maximize engagement with personalization.
Meet your subscribers’ highest demands with ease. Power your marketing with newsletters that feel like they were custom-made for every reader.
- Send with confidence and get results with minimal effort.
- Easy integration with eCommerce platform, CRM or web app.
- Achieve marketing excellence the best way you can.
- Drive more sales with marketing automation.
- Make use of the smartest tools to personalize your emails.
- Automate your workflows and enhance the customer experience.
#4]. Brevo
Brevo is an all-in-one CRM suite to cultivate lasting customer relationships across Email, SMS, Chat and more. It helps you automate your marketing efforts to drive sales and strengthen customer relationships.
Grow your business with automation builder that simplifies the workflow by providing pre-built multistep journeys and an intuitive visual interface.
- Create brilliant campaigns with email, SMS, automation, etc.
- Improve customer experiences through easy-to-use automation.
- All-in-one marketing solutions for every business.
- Keep a sharp eye on people, pipelines, leads, and deals.
- Send thousands of emails right on cue with reliable API.
- Design beautiful signup forms to grow your email list.
- 👉Easily boost your online presence.
- 👉Create captivating campaigns.
- 👉Grow, manage, and target your audience.
- 👉Enjoy intelligent, data-driven automation.
- 👉AI-integrated email marketing platform.
- 👉Advanced segmentation & actionable insights.
- 👉Unparalleled engagement and cost-efficiency.
#5]. Klaviyo
Klaviyo offers some of the best marketing tools to grow your audience, customer lifetime value, and total sales. The platform’s features includes guide marketing with AI, predictive analytics, and benchmarks.
This is a marketing automation platform that fuels data-driven growth with precision email or newsletter marketing that generate revenue.
- Create captivating, high-conversion emails at scale.
- Send rich, engaging marketing emails with dynamic content.
- Boost engagement and delight customers with timed notifications.
- Build trust and increase sales via customer-written reviews.
- Guide marketing with AI, predictive analytics, and benchmarks.
- Easily integrate your ecommerce store and your other tools.
#6]. Mailchimp
Mailchimp is one of the best email newsletter platforms for managing email, social, website, and SMS together. It’s arguably one of the best all-in-one marketing platform to power your small business marketing activities.
It started out as an email newsletter platform offering functionalities and the opportunity to upscale your campaigns as your business develops.
- All-in-one marketing automation platform.
- Drive more traffic and sales with automations.
- Deliver personalized emails based on buyer behaviours.
- Keep customers ready to buy with engaging content.
- Focus on your most loyal and valuable customers.
- Create segments of customers based on purchase history.
- Predict your customers’ journey & likelihood to buy.
#7]. ConvertKit
ConvertKit offers an all-in-one powerful platform to drive new newsletter revenue and subscriber growth. This is the marketing hub you can rely on to grow your audience, send beautiful emails, automate your marketing, etc.
ConvertKit is a creator marketing platform with powerful features to help you grow, optimize and leverage your audience and reach.
- Easily grow your newsletter revenue and subscriber list.
- Drive more traffic and sales with automations.
- Create a new revenue stream with Paid Recommendations.
- Personalize your email campaigns to who is receiving them.
- Visual automations builder to put your funnels on autopilot.
- Easily customize sign up forms to your branding.
- Stay out of the spam folder with ConvertKit deliverability.
References / Resources
- 👉 How to Create and Nurture a High-Quality Email List. LinkedIn Sales Growth Article.
- 👉 A Complete Guide to Nurturing Email List [Interactive Ways]. The Outgrow Blog Article.
- 👉 What is an Email Newsletter?. Campaign Monitor Knowledge Base.
- 👉 11 Amazing Email Newsletter Examples to Inspire Your Campaigns. Webfx Article. By Emily Carter, M.S.
- 👉 The Importance of Newsletters in Business. Chron Small Business Article. By Ian Linton.
- 👉 Why Newsletter Is so Important?. Writology Article.
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