Nowadays, social media is a place to be for brands, bloggers, marketers, and everyone. But how do you track trends on social media platforms?
There so many good tools to monitor hashtag performance out there. However, it’s not just about monitoring hashtags, it’s about being able to keep up with trending topics on social media.
For brands and marketers, social media is a powerful marketing platform. If properly utilized, social media marketing can help businesses of all sizes reach prospects and customers.
Also, as a business owner, social media offers your business a great opportunity to outperform your competitors. In essence, you are missing out if your business is not taking advantage of social media.
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However, do you know the best way to approach social media marketing? The fact is that it’s not just about being on social media, it’s also about making social media work for your business.
One of the best things about social media is the fact that it’s a cost-effective way to reach a target audience. Therefore, social media is a platform to be if you want to outperform your competitors.
Best tools to track trends on social media
To say social media is an ocean of information and data is not an overstatement. Social media is full of amazing trending topics from bands to politics, breaking news, and others.
Simply put, social media is like a whirlpool with hundreds of trending hashtags and social interactions. And, it doesn’t matter where you are in the world, there are always trending activities at all hours of the day and night, all over the world.
The platform has connected people across the globe in an unimaginable way. However, keeping track of trends on the various platforms can be a big challenge. Here are the best tools you can use to track trends on social media.
#1]. Are you on Twitter? Use Tweetdeck
For Twitter users, Tweetdeck is arguably the best tool to use to keep up with hot and trending topics on Twitter. It’s like a Twitter dashboard and it has been around for a while. However, most Twitter users don’t use the tool probably because they know it exists.
Tweetdeck can be used as a Twitter management tool, and to track and monitor certain hashtags to understand their popularity. You can manage your direct messages as well as notifications, and it’s free.
#2]. SocialBee – All-in-one social monitoring tool
SocialBee is another great tool to consider when it comes to monitoring trending topics on social media. The tool is arguably one of the best tools to manage social media activities. Automate your social media posting so that you can focus on what truly matters.
SocialBee works well with all the major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. In fact, it even works with Google My Business! Spy on your competitors, find, monitor, and analyze your target audience with SocialBee. They offer 14-day FREE trial, no credit card required
#3]. Social Mention
With Social Mention, you will be able to find out exactly the popularity of a particular topic or search term on social media. It’s a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
Social Mention makes it easy for you to look at trends on one social network, and find out if they are trending on Twitter. Put your trending search terms in the search box, then you’ll see what is hot and what is not.
#4]. Cyfe – All-in-one business dashboards
Cyfe helps you monitor and visualize your business on one easy-to-use, real-time dashboard. Monitor and analyse social media, marketing, sales, customers supports – all of your data together on one dashboard.
This all-in-one dashboard is one of the best in data analysis and it offers widgets that can create just about anything you need, from the social, business, marketing, or research end. Cyfe is a great way to clear the clutter while tracking a ton of hashtags and keywords within one dashboard.
#5]. Reddit
Reddit is another great platform you can use to track hot and trending topics on the internet. The platform is a network of communities for social news aggregation, web content rating, and discussion website.
You can find communities you’re interested in and become part of the community. Reddit shows you trends all across the web, in different categories. Sometimes, breaking news about technology shows up first in Reddit, and Reddit is a great source of web traffic too.
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