How do you boost your social media engagement? Now that social media has become an essential marketing tool for businesses, how do you leverage the platform?
As a matter of fact, there is more to having your business on social media. It’s surely not just about creating a profile or business page, it’s also about being able to leverage social media for your brand awareness.
As a business owner, you can not underestimate the importance of social media nowadays. This is because the platform is where brands now discover potential customers.
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What’s social media engagement and why is it important? Social media engagement is a measure of how people are interacting with your social media accounts and content.
In other words, social media engagement is some form of interaction between the customer and the brand, which takes place within social media networks.
Engagement is not just about how people respond and interact with your brand. As a matter of fact, it’s more about building a long-term relationship with your target audiences.
Why is social media engagement so important? Well, social media posts with more active and thoughtful interactions usually get more reach according to social media experts.
Nowadays, people and businesses exchange 8 billion Facebook messages every month. This has made social media the number one choice for customer care for businesses of different sizes. Your customers expect you to engage with them. This is particularly important when it comes to providing support.
So, how do brands measure their social media engagement in order to be able to leverage the platform? By now, you should know that each social media network has unique metrics. Below are popular metrics being used to measure each social media channel:
- Instagram: likes, comments, links, clicks, views
- Facebook: reacts on post, shares, comments, impressions
- LinkedIn: comments, shares, link clicks
- Twitter: retweets, likes, replies
How to get more engagement?
Engaging your social media audience is like building a community. This is one of the most effective ways to boost your social media engagement and expand your brand awareness.
This is exactly why brands are serious about engagement and they are doing everything to boost it. Below are some of the best ways to get more engagement on your social media account:
#1]. Create eye-catching posts
Creating eye-catching content can help attract more attention to your social media posts. As a result, you can effectively increase interactions and boost engagement.
To create awesome posts in seconds, you will need to have the right tools and a content template to work with. Luckily, you easily use content creation tools like Visme to create stunning content to wow your audience.
Remember that the more eye-catching content you post, the better for your brand. With Visme, you have all the tools you need to create engaging visual content. Also, it has tons of templates of different options that you can easily customize.
#2]. Design posts around special days
Do you know that tailoring your content towards special days and current events can get you more engagement? Most of the top brands are already using this kind of content strategy to easily boost their social media engagements.
#3]. Tap into perfect post times
With almost 4 billion social media users across all platforms, what is the perfect time to post content on social media for better exposure and engagement? In most cases, this will largely depend on your location and target audience.
According to Sproutsocial’s 2022 social media insights, the best times to post on social media are Tuesdays through Thursdays at 9 a.m. or 10 a.m. Therefore, you should always try to post content at the peak time of engagements.
#4]. Try video content
Videos have become one of the most effective content types to boost engagement on social media. Studies have shown that videos get 53% more engagement than images.
With a tool like Animaker, you can easily get your message across with animated videos and boost your social media engagement. Also, you can make use of funny memes to boost engagement with your audience.