The fact that we are now living in social media era can not be an overstatement as most of our daily life activities have been taken over by the likes of Facebook, Twitter and LinkedIn.

Many of these social media platforms are really useful when it comes to search engines rankings for your website.

No only that, social media platforms also help with direct web traffic. For instance, Reddit is a famous social platform and online community you can use to improve your web traffic.

But do you know that you can use Reddit as a marketing channel for direct traffic?

Also, do you know that you can use Reddit to improve search engine rankings of your website?

What is Reddit? What do you know about Reddit

Established in 2005, Reddit is an entertainment, social networking service and news website where registered community members can submit content, such as text posts or direct links. It’s an extremely powerful social site with a thriving community that’s very tough to break into.

Simply put, Reddit is one of the most powerful and popular social bookmarking websites webmasters are now using for some quality backlinks and to improve search engine rankings.


Reddit is a content sharing community is based upon the users voting the submitted content up or down. The posted content usually ranges from links to pictures, videos and anything else that’s interesting.

Voting for submitted articles helps decide the popularity of the articles and their eligibility to making the front page appearance every single day.

The more the community find submitted articles useful, the more voting the articles will get and the more popular they will become within the community.

So basically, if any of your posted articles reaches the front page on any given day, you can expect a flood of traffic back to your website. However, you don’t need to reach the front page of the entire website to reap the benefits from your work.

This social bookmarking website is particularly popular among bloggers who use it to share their contents as well as make new discovery.

Want to tap into Reddit’s community users? Quality matters

Like other social sites, Reddit has a very big, highly diverse and extremely dedicated community of users that your brand can tap into for maximum exposure. It should be noted that most of the people actively using Reddit are within 20 – 30 year old.

However, it is important to know that quality matters when it comes to tapping into the diversity of the community of users on Reddit. This means that if you don’t want your posted contents to be flagged and marked as spam, you should make sure that they are of quality.

Self promotion is not bad but if everything you post is completely about you and your business, people might not develop interest in your contents. The more your contents are flagged or marked as spam, the bad for your reputation in the community.

The simple fact is that people will vote for great and helpful contents. So, whenever you post or respond to question in the community, you should make sure that you are actually offering responses that are helpful and solve someone’s problems. This will make people to give you good ratings.

Reddit as a marketing channel for direct traffic

Although Reddit may not be the perfect option for every marketer or business, the diversity of the community can still offer a really good opportunity for anyone interested in it.

web traffic to a new blog and website

The general belief is that when people talk positively about your brand on such platforms as Reddit, it generates some kind of vibration across the internet which search engines can easily pick for higher rankings.

This is why the more positive votes your posted contents get on Reddit, the better for your online exposure.

However, when you are sharing any piece of content on Reddit, you should make sure your contents are not only of great quality but also have enticing titles.

You should also make sure that the links to the contents you are sharing are correct website link, and not some shortened links if you don’t want to be flagged as spam content.

If used properly, you can get a flood of targeted traffic through Reddit. The benefits of targeted traffic for your website can not be underestimated.

The more people visit your website and consume your contents, the greater the chance they are going to share your contents across other social media channels.

Using Reddit to improve search engine rankings

Reddit is all about building an online community relationship. Many of the web owners as well as internet marketing professionals are already tapping into this thriving and dedicated online community that generates over 20 million visitors daily.

social networking
It’s all about networking

If you haven’t heard of Reddit, or you haven’t tried to find out how useful it could be to your brand’s online presence, then I will suggest it’s time you explored the social media and social bookmarking platform.

No matter what you are selling, there is always a website or two in that particular niche market.

The undeniable fact is that each market niche has probably millions of websites on the Internet.

So how will people find your business out of the millions of other business websites? This is why people are using different social media platforms such as Reddit to increase their online exposure and grow their audience.



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