Arguably, almost all of us have heard one or two things about storytelling. We all know it’s a powerful and one of the most effective ways for people to express themselves. When it comes to marketing, storytelling has been consistently used for business marketing and brand promotion since the early days of TV advertisements.
However, how many people actually watch television in this digital era? The fact is that the advent of the internet has given people other options. And as result, a significant number of people are staying away from the TV.
Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin
Nowadays, internet is easily accessible to most people either in their offices or homes. Also, millions of people have access to the internet on-the-go via their smartphones and mobile internet. So for businesses, the market potential is huge and the possibility is unbelievable.
How to use storytelling to build and promote your brand
The undeniable fact is that storytelling and visual content are powerful marketing tools for brand marketing as well as product marketing. Various studies have proven that effective use of storytelling in business marketing does work. But do you know how to effectively use storytelling to build and promote your brand?
So how do you use storytelling to capture audience attention? How do you use storytelling to effectively market your brand? The smartest ways to use storytelling to build and promote your brand are:
#1]. Solve Problems
Life is about problem-solving and stories work because they reflect this key element of our experience. People like stories, especially, those stories they can relate to. If you can successfully use storytelling to help people solve problems in your marketing efforts, it will contribute immensely to your brand visibility. This is one of the best ways to easily build and promote your brand online.
#2]. Inspire People
Today, storytelling is the most powerful way to put ideas into the world. Stories have power to teach, delight, enchant, touch, recall, inspire, motivate and challenge. Stories help us understand. They imprint a picture on our minds. It’s not just about telling a story to market your business, it’s also about inspiring people via your stories.
#3]. Show People What Makes You Unique
You can use storytelling to show that your business is not only different, but it’s also unique. But how do you do that? Easy, start by showing or talking about what differentiate your business from your rivals. There are so many good things to talk about. You should use storytelling to show audience what makes your business unique.
#4]. Tell Customer Stories
Your customers’ positive reviews are powerful marketing weapons you should be using to promote and market your brand. But what other ways to use your customers in your marketing activities than telling their stories? Tell their stories, use their testimonials…let people know what your customers think about your business.
This infographic highlights how to use storytelling to easily build and promote your brand….