Do you want to incorporate storytelling in your digital marketing efforts? Do you want to maximise the capability of storytelling in your content marketing?
Storytelling through video marketing has become an integral part of modern business marketing.
Storytelling is one of the best means you can easily breathe life into your brand’s online presence.
In short, it is a marketing strategy that offers record-breaking results and helps your brand to reach a wider audience.
Incorporating visual storytelling into digital marketing efforts
Using storytelling and video marketing to strengthen your brand is one of the best and most effective ways you can get people to engage and relate with you.
So how do you successfully incorporate visual storytelling into your digital marketing efforts? It doesn’t usually cost much; all you have to do is to ensure that your brand stories are authentic, creative and inspirational.
Get this right and consumers will form a personal connection with your brand. Building your business marketing campaigns around stories helps you stand out from other brands, and grab the attention of consumers. Below are some of the best ways to use storytelling in your content marketing and social media marketing.
#1]. Knowing your audience is important
You have to first of all know and understand your target audience if you truly want to incorporate visual storytelling into your business marketing and get good results from your digital marketing efforts.
Speak to your customers and ask useful questions. Asking questions is good for better understanding as it helps you to know more about who you are dealing with. This will enable you to understand their needs and unspoken expectations. Once you understand your target audience, you will be able to create material that truly speaks to them.
#2]. Get into customer minds
So how do you know your audience without getting into your customers mind? You have to develop a true understanding of your target audience. This is the only way to understand them and offer what they really want.
Build relationships with your customers and your business will hugely benefit from it. Through your conversations, identify emotional drivers from your customers experience. This emotional analysis will help determine what your customers truly care about and how to tap into that passion.
#3]. Make your stories authentic
Nothing sells better than authentic products in this digital marketing era. This also applies to visual storytelling and this is why you have to tell authentic stories if you truly want people to emotionally connect to your stories. You also have to be creative about it to get your customer’s full attention.
You can highlight stories from employees, customers and other industry folk. Don’t shy away from using details like names, settings and positive outcomes. The more relatable your story is, the more your audience will respond.
#4]. Use the right channels for better distribution
Having created that compelling and sophisticated visual storytelling, you need to make use of the right channels for better distribution.
This is why I always say that distribution is the key to a successful marketing campaign because you will struggle to record any success without a proper distribution channel.
You may have some of the best of visual storytelling contents at your disposal, if people don’t get to see them, they are as useless and ineffective as having nothing at all.
So whether you are using Facebook, a blog, Twitter, direct mail or even a billboard, use the strengths of your channel to tell your story appropriately.
#5]. Make your stories credible – use facts and use figures
It is important to ensure that your stories contain facts and figures so that people can take you as credible source. Some people only tell stories to wow audience, no facts, no figures and nothing to actually hold on to.
Don’t get me wrong, you have to wow your audience but make sure you balance it with facts and figures. This is the only way you can give your stories some credibilities. Use data and story together, and your audience will be moved both emotionally and intellectually.