7 Best Local SEO Tools to Improve Your Rankings

Contributor By Contributor 6 Min Read
Power your website with SEMrush

Power your website with SEMrush

Nowadays, local SEO has become essential for businesses and having the right local SEO tools will go a long way to help boost rankings.

However, how do you improve your local SEO to drive potential customers to your business website? How can businesses leverage local search marketing? How do you get your business in front of local people?

To say that the internet is where the majority of business transactions are taken place nowadays is not and overstatement. In fact, the internet is where businesses now attract potential customers to boost their sales.

With over five billion internet users worldwide, having your business online has become a necessity if you want to outperform your competitors.

As a matter of fact, the number of people making purchases online is ever-increasing. In 2022, retail e-commerce sales were estimated to exceed $5.7 trillion worldwide. This figure is expected to grow in the coming years.

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What is local SEO?

Local SEO is all about attracting people within the locality. It’s about getting your brand, products, or services in front of potential local customers.

Essentially, local SEO is the process of improving search engine visibility for local businesses. It is meant to benefit any business that has a physical location or serves a specific geographic area.

As a matter of fact, local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.

Local SEO tools

As a business owner, having an online presence is significant for your business, whether it is local or global. This is why adding local SEO to your digital marketing strategy is now more important than ever.


Thankfully, there is a multitude of local SEO tool options that you can use. These tools can help businesses boost their visibility and search rankings.

However, how do you decide which SEO tool is right for you? A great SEO tool will cover everything, including keyword research, monitoring rankings, reputation management, citation and listing management, and others.

So, if you are looking for the right tools to use, below some of the best local SEO tools to grow your local SEO and attract local customers:


#1]. Moz Local

Power your business with Moz Local

Moz Local helps brands improve their online presence. It offers tools for local SEO and reputation management so that brands can maximize their online visibility.

You can easily create and manage your local business listings on Google, Facebook, and other sites. Reach more customers with ease as this helps consumers to find and choose your business.


#2]. Yext

Boost your local search visibility with Yext

Yext is an online marketing and search company that helps brands engage customers on any channel. It specializes in helping businesses improve their online search performance with AI technology.

The platform enables you to iterate as your needs change and transform your website visitors into customers with a dynamic AI search experience.


#3]. Whitespark

Get the most out of local search with Whitespark

Whitespark offers everything you need for better local SEO to help your businesses rank better and drive more conversions from search engines. The platform helps businesses get the most out of local search.

You can leverage their extensive experience working with multi-location enterprises to solve your local search problems.


#4]. BrightLocal

Grow your brand local SEO with BrightLocal

BrightLocal is another great local SEO tool for brands to locally improve their rankings. The local SEO platform offers tools that help you rank higher, grow your reputation, and build citations at an unbeatable price.

You can track your local rank, audit every inch of local SEO to discover SEO issues, grow and manage your brand presence with ease.


#5]. Synup

Boost online visibility with Synup

Synup helps businesses to continuously transform their local brand awareness, boost new customer acquisition, and sales results. List, optimize, and manage your business profiles with ease.


You can manage your data everywhere with hundreds of integrations for smooth communication, collaboration, and management.


#6]. Local SEO Checklist

Local SEO Checklist is one of the best SEO tools

The Local SEO Checklist offers a simple but essential SEO checklist to boost your local SEO. It provides resource built to help brands optimize local business and website to rank well.

You can manage your business listing across 60+ important directories including Google, Facebook, Yelp and improve your ratings.


#7]. GeoRanker

Get unlimited Keyword rankings & analytics tools with GeoRanker

GeoRanker offers cost-effective solutions that allow businesses to research, collect, and monitor key local SEO focal points. Boost your brand’s local visibility to reach more local customers.

Get unlimited keyword rankings, automated local rank tracking reports and competitor analysis from any location in any search engine.


Best Local SEO Tools Infographic

Local SEO tools mentioned above are essential for brands to locally boost visibility and online presence to attract the right customers.

They can help you manage and sync business listings on Google, Facebook, and other sites to help consumers find and choose your business.

Local SEO tools are meant to help you enhance your business local search and rankings. Put together by 99 Signals, the best local SEO tools infographic below highlights some of the best tools you can get right now.

Local SEO tools to boost your search engine rankings


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