Do you know what people are saying about your brand on social media? Having the right social listening tools can help monitor your brand mentions with ease.
The world of social media is huge and sometimes hard for brands to explore. From Instagram to Facebook, Twitter, TikTok, and even Pinterest, where exactly do you want to start?
Nowadays, having your business on social media is a good start. However, your business has to be actively engaging in order for the platform to work for your business.
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- Analyze your audience
In essence, inactive businesses on social media are missing out big time. This is because not having a strong social media presence means your competitors are being given an opportunity to outperform your business.
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No doubt about it, social media is a powerful platform to grow your business. It’s a versatile platform you can easily incorporate into your business’s growth strategy.
As a matter of fact, you can do almost anything and everything to grow your business via social media. You can share great content (about new product arrival) and improve your brand awareness.
Also, you can use social media to offer customer service and support. Additionally, you can promote customer loyalty, run promotional campaigns, boost conversions, and others.
Having the right social media tools is essential to get the most out of social media. In fact, it’s one of the best ways to make social media work for your business.
Social listening tools will help you monitor social media platforms in one place. Also, they let you check brand mentions, keywords, and direct tags as well as DMs feedback.
Furthermore, the majority of these tools will let you post on your social media accounts directly from the dashboard. The fact is that most social media tools nowadays have both listening and tracking capabilities, and below are some of the best:
Crowdfire is a powerful social media management tool for businesses to simplify their social media activities. It helps you discover and schedule content, and manage all your social accounts from one place.
With Crowdfire, you’ll automatically discover relevant content based on your topics of interest. Also, you can publish content from your own blogs/sites and easily share it on all your social profiles.
Not ready to post new content on your social media profiles? Don’t worry as the tool lets you pre-schedule all of your content and publish them automatically at the best times or at times chosen by you. [(Check out Crowdfire here!)]
Buffer is a great tool to plan effective social campaigns through its scheduling and publishing features. Also, you can monitor your team’s performance by measuring engagement and audience behaviour with its reports and analytics tools.
With this tool, you can easily find the conversations that matter most, join conversations, and delight your audience. You can post content and engage directly in the replies from one centralized dashboard through a team-shared inbox. It supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
SocialBee is one of the best all-in-one social media management tools. This is a great tool to consider when it comes to monitoring trending topics on social media. It lets you automate your social media posting so that you can focus on what truly matters.
Also, the tool lets you spy on your competitors, and find, monitor, and analyze your target audience. SocialBee works well with all the major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. In fact, it even works with Google My Business and offers [(14-day FREE trial, no credit card required)] .
Brandwatch is a powerful digital consumer intelligence platform that offers enterprise-level social media measurement and in-depth analytics. Also, the tool offers image recognition, audience demographic data, and trending topics in your industry.
With this tool, businesses can easily harness reliable insights. You will be able to discover every new trend before anyone else and make smarter decisions. Find new market opportunities by following every conversation to discover insights that grow your business.
Falcon.io is another all-in-one social media management platform for businesses from medium to enterprise companies. It allows you to manage all social media channels and moments with ease.
The tool’s capabilities include the ability to schedule, engage, and publish. Also, it offers social listening, advertising, and you can analyze all aspects of your social media strategy. The platform makes it easy to segment and target your customers for customized social campaigns.
Awario is an affordable social listening and analytics tool with enterprise-level capabilities. The tool supports all the popular social media platforms which include Facebook, Twitter, Instagram, YouTube, etc.
Also, you can use the tool to easily monitor competitors, industry, and your brand mentions. Furthermore, the platform offers a social selling tool as a free add-on to all users. It uses predictive insights to find people who’re asking for recommendations about a product like yours or looking for an alternative to your competitors.
When it comes to social media management, Iconosquare is a great option to try. It offers solutions for publishing, monitoring, and analyzing social media content and profiles.
The tool offers multi-profile management from one dashboard and insightful industry benchmarks. Also, you will get a powerful scheduler that saves you time and easily understandable advanced analytics.
HI ADEYEMI ADISA, I use Brand24 and Agorapulse, both great listening tools! I can monitor on the dashboard with Aograpulse as I’m scheduling content and responding to them. Brand24 emails me whenever my name or brand is mentioned online as a backup. I haven’t tried the ones you have mentioned except Buffer and I don’t know how they monitor listens? Thanks!