6 Essential Social Media Marketing Tips for Startups

Do you know how your business can get the best out of social media? This article features some essential social media marketing tips for startups and young entrepreneurs

helpful social media marketing tips that work
helpful social media marketing tips that work

Looking for some really great social media marketing tips to get you going? Nowadays, the fact is that social media is the secret weapon you need if you want to get your startup noticed.

The growing importance of social media in business is a phenomenon. In fact, social media platforms has become one of the essential marketing tools that have been contributing immensely to the success of many companies.

Social media’s capability is potentially enormous. Also, you can easily boost your website traffic with social media marketing. It’s effective and marketing your business on it doesn’t even cost as much as traditional marketing.

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Achieving business’s social media goals

Social media is hugely popular and if you manage it well it’s an incredibly valuable way of getting your products in front of a huge number of consumers. However, what is your business’s social media goals and how do you intend to achieve those goals?

If you’re considering using social media marketing for your startup, you need to start with a clear, concise strategy.

But how do you create a compelling social media presence that attracts attention for all the right reasons? Below are our top 6 social media marketing tips to help you sail through.

#1]. Define Your Brand

Define your brand identity
How do people see your brand?

Your brand identity is crucial, so it’s a great idea to define your brand fully before getting to work on a social media marketing strategy. Take the time to think about your brand identity, and finalize both how your brand looks, and how you think it should come across.

Consider your tone of voice and the personality you’re looking to convey from your social channels. Narrow down your brand mission and keep this in mind throughout your social strategy meetings.


#2]. Understand Your Audience

Who are you ideal customers?
Are you targetting the right audience?

Knowing your audience is hugely important in any marketing strategy, and social media marketing is no exception. Social media is incredibly useful when used as a tool to get to know your target market.

With the right social media tools, your brand will be able to engage with your target demographic in an authentic way. Businesses can use social channels to research their audience.

They can also use it to bring their target demographic to live with a series of marketing personas. Use social media to learn about your audience’s behaviour, and you’ll soon know how to talk to them in a way that really piques their interest.

#3]. Create Valuable Content

Create valuable content people will likely share
Learn how to create valuable content people will likely share

If you want to get the best possible results from your social channels, you need to create content that has something to offer your audience. Forget dull sales-focused tweets and Instagram feeds full of product images. Instead, plan authentic content that encourages users to click that follow button.

Users won’t follow simple sales social feeds, but they will follow brands that share interesting, humorous or useful content. So, focus on creating imaginative content, and before long you’ll start to see those follower numbers soar.

#4]. Consistency is Essential

You have to be consitently active on social media
Consistency is the key when it comes to social media marketing

If you only tweet or share posts on Instagram every so often, you’ll never harness the full potential of social media marketing. To get the best from your social campaigns, you’ve got to make sure you’re consistently posting and engaging with your followers.

Usually, users won’t follow accounts that are largely inactive, so create planned social campaigns and make sure all of your channels are a hive of activity. Include video content, share stories and give users a sneak peek behind the scenes at your startup.

#5]. Consider Customer Service

Consider using social media for customer service
Equip your social team to deal with customer service issues

Social media is hugely important in terms of customer service. The stats speak for themselves. According to an infographic report posted by Smart Insights, about 63% of customers expect companies to offer customer service via social media.

The infographic also shows that 90% of social media users have used it to communicate with a brand or business. Therefore, you have to do more as a business owner, especially, when it comes to social media. You have to equip your social team to deal with customer service issues.

#6]. Track All Data

Analyze your social media channels
Track insights and analyze your social media channels

Knowledge is power, as they say. In marketing, that power comes from data. Data that needs to be measured. Tracking insights and analyzing your social media channels might not seem hugely important at first.

However, as you ramp up your social campaigns and start to improve engagement levels, you’ll soon see the effects in your social data. Tracking social data is essential if you’re to fully understand the ROI of your social strategies.

Also, it’s a great way to keep overall business objectives in mind when looking at the performance of your marketing campaigns.


Data can even help you to further improve your campaigns, showing you the best possible time of day, or day of the week to interact with your followers and the types of content that really appeal to your audience.


Conclusively, social media is an incredibly powerful marketing tool and it’s hard to beat when it comes to marketing startups. Using social media effectively can enable you to position your brand as a thought leader.

Also, it can help you attract huge numbers of potential new customers and drive your sales. However, you have to define your brand, know your audience, and create compelling content.

Also, you have to post consistently, deliver great customer service and make sure every little stat is being tracked as you go. Before long, you’ll be a social media marketing pro.

Guestpost Contributor
Seb Robert
Article by Seb Robert, who is the founder of Gophr – a London courier startup. Alongside innovating the courier sector, Seb is a foodie with a passion for sneakers.


6 Essential Social Media Marketing Tips for Startups and Young Entrepreneurs
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  1. Thanks for the ideas. It gave me a lot to think and work on. I am a new food blogger. It’s getting so difficult to blog when you also have to promote your blog on social media platforms especially for someone like me who doesn’t want social media in life …lol.


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