Video marketing is an essential part of any marketing strategy today. But do you know why video marketing is the future of advertising?
Do you know why businesses should use online video marketing to market their brands? As a matter of fact, video marketing offers an excellent way for brands to acquire and engage consumers, and increase conversion rates.
But before creating a video for marketing purposes, it’s important to know precisely what you want to achieve with your campaigns.
Your goal will act as the driving force behind every step of the video production process. Below are some of the reasons why video marketing is the future of advertising and why you should invest in it.
#1]. Increased conversion rates
Including videos on your website is a great way to increase conversion rates. It can also help you create more personal sales and support experiences that will encourage casual customers to become loyal.
Moreover, videos usually attract people’s reactions and they are more likely to be shared and commented on than other types of content. They are 10x more likely to get engagement than blogs and social media posts.
As a matter of fact, knowing your target audience when developing a video marketing strategy is essential. This will help you to evoke the right emotion and tell the right story that encourages users to react.
However, you must ensure your video is engaging and easy to follow; you might ask experts like Dan Rascal for video marketing ideas.
Your videos should grab the attention of your visitors from the first few seconds and keep them interested throughout the entire video.
#2]. Increased engagement
Whether you’re looking to boost your website’s SEO or drive more traffic from search, video marketing can be an effective strategy. As a matter of fact, sites with embedded videos are 53 times more likely to show up first on Google than those without them (Explainify).
Short-form videos are also found to be the most engaging. They are more likely to receive attention than long-form videos (Sprout Social, 2022).
Adding subtitles is another great way to boost your video’s engagement. 85% of Facebook users browse their feeds without sound on mobile, so subtitles can help you catch their attention even if they do not hear the video.
Finally, video can be a powerful tool to help you build trust and loyalty with your customers. It’s also a great way to give your audience a glimpse of what your company stands for and how your products work.
With the right video creation tools, you can easily create impressive video content to engage your audience. If done correctly, this can effectively help you build a loyal following and beat your competition.
#3]. Increased brand awareness
Videos are more likely to rank higher in search engines than written content, which makes them a great way to get your name out there.
Additionally, videos can also help increase click-through rates and conversions, generate backlinks as well as reduce bounce rates.
Another benefit of video marketing is the increased brand awareness that it can provide. This is because it helps you build trust with your audience, which leads to long-term engagement and a loyal customer base.
As a matter of fact, videos give your brand a unique voice, and you can communicate with your customers on an emotional level. This helps you establish a connection with your audience that is more enduring than the typical unrelated advertisements people see.
The video also provides an excellent opportunity to get your content in front of senior-level managers. One study found that 75 percent of senior-level managers watch business-related videos each week.
#4]. Increased customer satisfaction
Using video as a marketing tool allows customers to connect with your brand more personally and humanizes your company. This helps to build trust, increase brand recognition, and generate more sales leads.
The fact is that videos allow you to convey more information in less time, unlike other forms of content marketing. Additionally, it is easier for people to retain the information they watch than read.
For example, product explainer videos are gaining popularity to enhance the customer experience and improve overall satisfaction because 65% of consumers prefer visual learning.
Customers who buy something through a video are much more likely to leave a review on social media. This creates a brand advocate and you can transform them into loyal, long-term customers.
Similarly, videos can be used internally as a training resource for service agents and employees. For instance, if your product knowledge base is behind the scenes and not easily accessible, make a series of short tutorials that show your team how to get to it.
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