Why Businesses Should Use Online Video Marketing

Adeyemi Adisa By Adeyemi Adisa 7 Min Read
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Video marketing is not a new means of business marketing but the fact is that not many young entrepreneurs think that video marketing is still relevant today.

We can all agree that the business world is highly competitive and one of the primary aims of all business owners is to get their business to potential customers.

So, how will you get your business to potential customers without marketing? Yes, it’s possible that your business will be okay without marketing it.

But the fact is that possibility of a business doing great in a highly competitive market, without advertising is not that much.

Probably, unless it’s a local business with a limited catchment area, almost all businesses need some kind of marketing at one point in time to be able to attract more customers and make good sales.

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Using video marketing for your business

Video marketing is becoming an effective means of business marketing, and social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn as well as Snapchat are all cashing in on brands using social media to advertise their brands.

As mentioned in The Guardian article, video is taking content marketing by storm, but you’ll have to do more than just make one realize its full potential.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

While there are many examples of businesses using video towards marketing and sales goals, the majority of small businesses are either still ignoring video or just getting started with video.


Why online video marketing?

Video is the future of content marketing. Various studies have shown more than half of the major brands are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities.

So, will your small business also benefit from online video marketing? Does your business fall into the just getting started category? Below are some of the reasons why you should be using online video marketing to promote your business:

#1]. Video marketing is about engagement

In today’s overcrowded market, it’s becoming difficult for businesses to get user engagement and this is where online video marketing is proving to be highly effective.

Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand.

Video is, without doubt, one of the best marketing tools when it comes to getting improved user engagements. So, if you are looking for the best ways to get better results from social media campaigns or SEO exercises, make sure you try online video marketing.

#2]. Video marketing offers high potential

The fact is that so many entrepreneurs and businesses are always looking for new cheap and most effective ways to reach their target customers.

When it comes to potential reach, video is peerless. Without a doubt, the video gives you more opportunities to expand your brand by establishing visibility and credibility within your niche.

Online video marketing can reach as far as the corners of the globe. YouTube alone receives more than one billion unique visitors every month – that’s more than any other social media channel, apart from Facebook.

Also, there are so many success stories of videos that have gone viral. They have demonstrated the video’s inherent share-ability. So, establishing a good video marketing strategy should be one of your goals if you want to target a wider audience.

#3]. Build relationships

Modern business marketing is all about relationship building and networking. As a small business owner, the more relationships you can build the better for your business.

We all know that social media is one of the best means of building relationships and networking, but the fact is that online video marketing can also do the same even better if I may say.

So, like social media, online video marketing allows you to make a stronger personal connection to your clients and prospects, making sure you build a personal connection even before you meet them face to face.


#4]. Video marketing is good for SEOs

When it comes to search engine optimization, online video plays a major role. It helps drive direct traffic from the search engines through rich snippets. It is an extremely valuable resource for SEO.

Several online pieces of research have shown that online video is good for your website’s search engine rankings. If you want to get more direct traffic from the search engines, consider having a short promotional video on your website.

#5]. Video marketing helps with branding

Online video marketing is such a powerful promotional strategy that is capable of helping brands to recreate the experience of being face to face with someone much better than through audio, image or text.

Online video allows you to convey strong, compelling messages. You can also be able to establish credibility and enhance your trustworthiness through online video.

Furthermore, online video can also indicate great professionalism and brand quality. People tend to take businesses that invest in high-quality videos more seriously. People usually take them as a legitimate business with a genuine interest in providing a great service.

All this makes online video the best solution for businesses to increase awareness. You can use it to promote both your brand and products, as well as accelerate the sales process.


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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter | About.me!

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