Is your website getting web traffic it actually deserves? Nowadays, it’s not just about building a professional website for your business, you also need to think about web traffic when designing a website.
The fact is that the way you design your site can make or break your web traffic, so make sure you do your research. Do it right, and you can get a great Google ranking right away. Do it wrong, and you’ll miss out on traffic before you even get started.
Web Design Tips to Boost Your Web Traffic
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The main aim of every business owner is to make sales, and if your business has a website, you will surely need web traffic to make sales. So, how do you design a website and drive web traffic to the site?
In this quick web design guide, we’ll give you some top tips to follow. So, follow the 5 rules below if you really want to drive more traffic to your website.
#1]. Have a Blog
Make sure you have a blog section on your site. By updating it with regular content, you can create constant opportunities to increase your Google ranking.
If users like it, they’ll share links with their friends and drive more traffic for you. Include guest posts from other people in your industry, too. That way, you can tap into their following to build on yours.
#2]. Less Text, More Visuals
Readability is one of the most important things for any website, so don't cram yours full of text. If you do, visitors are likely to give up and head somewhere else. Instead, use visuals like infographics to make data much easier on the eyes.
Add links to your social media channels wherever possible. Include widgets on your home and contact pages, embed photos and video posts into your blog and use hyperlinks to link to more of your content.
The more opportunities you give website visitors to become followers, the betters. This makes customer retention easy. After all, when users connect to your Twitter, Facebook, Instagram, and Pinterest profiles, they’ll stay with you for much longer.
But don’t post all the same content to each channel. Each one has it's own strengths and weaknesses, so be strategic with the way you use them.
#4]. Be Mobile-Friendly
These days, it’s essential that your website is optimized for use on mobile devices. More than half of all web traffic is generated through mobile phones. So, if you don’t build your site with mobile in mind, you’ll alienate a huge chunk of your audience.
#5]. Make it Speedy
Most users will abandon a website if it takes more than three seconds to load. That’s why it’s crucial that your website is fast. One of the main culprits for slowing sites down is images, so size yours correctly, then compress and optimize them before uploading them.
Another is hosting, so make sure you choose a service that’s built for speed. Also, make sure you enable caching. That way, your pages will load more quickly when users revisit them.
Get More Traffic, Make More Sales
Online business success isn’t just about getting web traffic. Once you’ve drawn users to your site, the next step is to convert them to customers. To do that, you’ll need a combination of great content and user-friendly features.
That way, you can keep them coming back again and again. Check out our other business tools to see how you can take your business to the next level.