Nowadays, selling antique or vintage jewellry online can be an extremely lucrative business. But it has to be done the right way if you want to make money from it.
Also, you will have to be aware of market instability. It means you should bear in mind that the jewellry industry tends to feel any dips or booms in the economy.
In a thriving economy, consumers with disposable income will invest in luxuries like fashion and jewellry. Consumer behaviour during a global event like the coronavirus pandemic or recession, however, is an entirely different story.
There is some good news though – the jewelry industry also recovers relatively quickly. Now that the initial panic over COVID-19 is mostly over, the jewellry industry is starting to flourish once again.
If you have been considering opening a vintage jewellry store online, there’s no better time to start! Whether you’re transitioning from a brick-and-mortar shop or just starting out, this practical guide has all the information you need.
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Jewellry is extremely fragile – and vintage jewellry, is even more so. Packing it securely before shipping it to your customers is an absolute necessity.
Shipping small items is also tricky because you can’t justify using big corrugated boxes… and what about theft? To package jewellry properly, secure the items by wrapping them individually in tissue paper or cotton.
Take care that no parts can touch each other and that there’s no friction. Finally, slide the jewellry into packaging bubble bags for maximum protection.
Mailer envelopes and bubble bags are the most economical choice when shipping small, delicate items because they lower shipping and packaging costs.
Bubble bags are the obvious choice because they provide the most protection.
Jewellry is a valuable commodity, so you’ll also need to consider risk management. Insuring your most valuable pieces will protect you against potential theft or loss.
When choosing a delivery option, ensure that the package can be tracked at every point of its trip. Once it’s arrived at its destination, make sure the customer signs for it.
>>Online Customer Service
When selling anything online, excellent customer service looks quite different compared to a traditional retail store. The key to surviving in the competitive eCommerce market is client satisfaction – which leads to more conversions and more loyal customers.
To keep customer service at a high standard, check your website frequently to make sure it is loading properly, check its usability, and ensure it is mobile-friendly.
To take care of your customers you must be open to feedback, keep them in the loop, and offer fast, reliable service.
Studies have found that customer experience is valued more highly than the price or the products – 86% of consumers are willing to pay more upfront for memorable service – so make it count.
>>Platforms to sell Jewellry
Whether you are planning to sell vintage jewellry on a small scale for a bit of extra cash or you’re considering moving your existing online store to another marketplace, joining a third-party platform can always help your business.
Third-party selling platforms already have a huge customer base, so you don’t have to worry about trying to drive more traffic to your site. Etsy, eBay, Amazon, and Shopify are the best platforms to sell your jewellry online.
Etsy is an online shopping platform with a focus on handmade and vintage goods – the best thing about it is that requires very little financial investment upfront and doesn’t impose sales deadlines.
This platform is especially loved by sellers because it’s extremely user-friendly, making it easy to run your business entirely from your home.
eBay is a well-known marketplace that’s been around for years – which means that it is one of the most trusted platforms when it comes to finding buyers. With over 160 million users, using eBay is a great way to get your product seen by potential customers.
In the eCommerce industry, Amazon is undoubtedly a giant. It occupies the largest market share and is other eCommerce stores’ greatest competitor. With 197 million active users per month, it is an excellent platform if you want to increase your sales.
Shopify is a little newer to the eCommerce market, but it’s already grown in leaps and bounds. Sellers love this platform because it is cheap, efficient, and has 24/7 customer support. Something that makes this platform unique is its built-in SEO feature that continues to promote your business.
If you want to start an online vintage jewellry store, there’s no better time than now. Although the jewellry industry has taken a big hit, it’s recovering faster than ever.
The demand for convenient online shopping is skyrocketing – and it’s not just a passing trend. With the guidelines above, you’re already one step closer to making your online jewellry store a success!
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