We are now living in a social-centric world where engagement really matters. But how do you boost your social engagement and outperform your competitors?
Nowadays, social media platforms are essential tools for businesses to reach a wide range of audiences. But do you know how well people use and apply social media in daily life?
As a business owner, being able to boost your social engagement is essential nowadays. This is especially crucial if you want to take your business to the next level.
Social media & social engagement
No doubt about it, social media has become a platform where brands meet their customers. It’s a platform for brands to engage their loyal customers and acquire new customers.
Today, social engagement plays an important role in business marketing and publicity. This is because the more people are socially engaged with your brand, the better for publicity and your brand’s online visibility.
Brands are now using social engagement not only for PR purposes but also to acquire new customers. However, using the right social media tools like SproutSocial can help brands to boost engagement, improve reputation and increase their social media following.
Boosting your social engagement
As a brand, sharing visual content on your social media platforms is an excellent way to increase engagement. This is the best way to make your platform look visually appealing and helps you stand out from other brands.
Also, it can provide an easier way for people to absorb information. Furthermore, studies have revealed that over 91% of consumers now prefer interactive and visual content over traditional, text-based or static media.
In short, using visually interactive content can help improve your social media presence. However, you need to become an expert at the basics to ramp up your engagement.
This means you need to know what makes excellent visual content. Below are the keys to creating visually appealing content to boost your social engagement:
#1]. The rule of thirds
This is a photography rule that helps you to perfectly centre your shot. You imagine every image is split into nine squares and the centre of your image should land on one of four points for maximum impact.
#2]. Natural light
Lighting is important because if your image or video has terrible lighting, no one will interact with it. Make sure you always take product shots and everything else in natural light. Also, ensure that your shots have little or no shadows and distractions as possible.
#3]. A clear focal point
If your images feel crowded or your videos confused, they probably are. Split your content into different posts to make sure each one has a clear message.
#4]. Add text, illustrations and logos
Adding text and illustrations can also help you boost social engagement. You should test different graphic tools, and you can even make use of interactive animations to boost your engagement. Also, you can use your brand logo to make your content your own.
#5]. Little editing
In most cases, the original shot is much better than the edited one, particularly if we’re talking about obvious social media filters.
Following these principles would help you create content that looks good. Also, it will help improve your brand visibility and effectively draw more people to your brand.