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How well do people use and apply social media in their daily life? What is the value of social media in people’s daily life?

The fact is that most people use different social media platforms on a daily basis.

But whether you use social media for marketing, personal communication, entertainment or to keep up with trends, it can become an integral aspect of your routine.

The ability of social media to thrive is based on the growing need for people to have faster access to information and share it with each other.

Advancements in technology have eased the process of relaying and made it easier to express varying views on social media.

How Well Do People Use and Apply Social Media in Daily Life?

The positive effects of these platforms are an area of focus as more people become aware of how the influence of social media has transformed society.

How well are people using social media?
How well are people using social media?

The rising popularity of social media is not only changing how people communicate but changing business operations, governance and daily aspects of life at a rapid speed as well.

#1]. Information and Support

Social media provides a forum that people can use to support each other during difficult moments. It offers an effective way to communicate during challenging situations such as natural disasters.

Many people turn to sites such as Twitter, Facebook and Instagram to provide details of events. They also use it to let their family and friends know they are safe. Tragic occurrences often mobilise social media users around the world to provide valuable information and supported the people who have been affected.

Networks promote hashtags to spread awareness and increase avenues for support. You can also use social media to keep safe when there are dangerous areas to avoid. You can also get safety tips during emergencies.


#2]. Security

Social media has been instrumental in solving crimes and law enforcement. Many security officials have been able to use social media sites during their investigations.

Sharing details about criminal activities on social media accounts has led to the arrest of several unscrupulous characters over the years. Find out more about free Instagram likes here.


#3]. Governance

Social media has proven to be a powerful tool that has given people the chance to express themselves. Various issues of governance are shared through social platforms. Social media has the potential to determine political decisions and affect the outcomes of a range of public debates and disputes.


#4]. Reconnecting with friends and family

Nowadays, most people are on social media to connect with friends and family members. You can easily connect and interact with people who are located far away from you. So, this means that you don’t need to spend a fortune on international calls.

In short, social media gives you a fun and convenient way to check on updates and complements other forms of communication such as emails.


#5]. Branding

Social media offers brands the ability to interact with customers on a personal level. In fact, it has changed how businesses market their brands nowadays. With the help of influencer marketing, popular platforms such as Instagram has now become a powerful marketing tool for brands.

Brands can get thousands of Instagram likes on their photos and go viral within days. If “a picture is worth a thousand words”, Instagram is the best place to find out. In fact, it has become a destination for brands that want to consolidate their online visibility.

Also, businesses are using social media to handle customer service and improve interaction as well as sales.


About the contributor
This article was written by Karen. She is a Business Tech Analyst who loves to share her knowledge and experience with others.

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1 COMMENT

  1. Social media is a platform for businesses to meet new customers and interact with existing customers. How well are businesses using Facebook, Twitter, Google+, Instagram and the rest?

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