No doubt about it, starting a new business is a huge undertaking, no matter which angle you look at it from.
In other words, entrepreneurship is a daunting task that requires maximum dedication. But however challenging it could be, entrepreneurship is still one of the best ways to attain financial freedom.
Nowadays, technology has opened windows of opportunity for young entrepreneurs. It’s now very easy to set up a business and market it to millions of potential customers.
Your online shopfront is the window to your success…
Getting a website set up and running it to market your business effectively is now more important than ever in an increasingly growing digital age. This is why your online shopfront is the window to your business success.
However, you will have to do more to be able to compete favourably in this highly competitive market. This means you have to always devise ways through which you can increase your conversion rates to boost sales and improve your search engine ranking.
So you want to increase your business conversion rate? Below are 5 smart ways you can easily increase your business conversion rate:
#1]. Look at your landing page
Take an objective look at your landing page right now. Ask yourself if it offers the customers what they want and more importantly, if it does, how easy can the locate it?
Can your customers find your landing page and buy straight away from there without having to spend too much time navigating the site itself? If you can’t answer yes to these questions, then it might be time to improve your site from the ground up.
If you’re not sure how to test your landing page, one of the best tools out there to help is Google Analytics. It’s free of charge and you’ll be able to check out which sources deliver traffic to your landing pages from organic search, email marketing and social media.
#2]. Make your site visitors trust you
Your site visitors will trust you more if your website is regularly updated and maintained. If you have a site blog, keep this up to date and try to post fresh content each week.
Sometimes it’s good to hire an editor to make sure all your site’s content is well written and free of grammar and spelling mistakes. Also, make sure your contact details are easily visible on your website and don’t forget to include such details as your telephone, email and physical address. They will all add credence to your business.
#3]. Give your customers proof you’re GOOD
Want to prove to your customers that you’re worthy? Engage with them via social media. Twitter, Facebook and Instagram will provide you with a platform to show off what you can do and also how you handle it when stuff goes wrong (which it will do).
Engaging your customers is one of the best ways to get into their minds, and to increase sales and revenue. Not only that, you will also be able to easily exceed your customer expectations and grow your business at the same time.
Also, remember that brand and customer engagement go hand in hand. If your customers see how you deal with complaints or good comments on a daily basis, they’ll be more likely to want to give you their trade. Think about starting up a customer testimonial page on your site with feedbacks and comments from satisfied buyers.
#4]. Make the buying process easier
If you are running and online business, it’s important that you make the buying process easy at every stage. This is where most businesses tend to lose customers. You have to optimise your site so that every step of purchasing a product is explained and made to feel natural.
The best thing is not to offer too many options on your site and keep the purchase process simple. Make sure customers can view products on your site without having to register too.
#5]. Write with SEO in mind
You want organic traffic to your site, therefore write with SEO in mind and think about the genuine search terms people will use to find your product. Use a search engine to find other examples of the same products you’re offering. See how other people search for them.
Using tools like Google Keyword Planner or other alternative search tools for the most popular Keywords on Search Engines will help you find the best ways of marketing your product with SEO in mind.
Conversions are one of the most important factors that can earn the profit for your business. Testing and research are the best ways to increase traffic and website conversion rates. It’s generally not a speedy process, but if you’re willing to invest enough time, it will bring benefits to your business.