We all know that the Coronavirus pandemic has done damage to entrepreneurship. But how do you grow and upscale your online eCommerce business afterward?
We all know that there is more to entrepreneurship than just launching a new startup. The fact is that launching a startup is just the first step.
However, being able to successfully run or manage the business is another and arguably the most important step to take after launching the business.
In essence, it’s all about taking your business to the next level and this is always the target of every young entrepreneur or a business owner.
|> Online eCommerce Is Thriving
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Online eCommerce business is thriving, especially, now that people are doing their shopping online thanks to the Covid-19 pandemic.
However, that doesn’t mean that other businesses are not struggling due to the pandemic.
As a business owner, are you planning for your business recovery post-Coronavirus and what are your plans? It’s all about keeping your business as competitive as you can to survive the pandemic.
Marketing automatically becomes one of your top priorities soon after launching your business. However, marketing your business can be quite challenging depending on the products you are selling.
|> Marketing Your Business
Marketing your business online ain’t as straightforward as you may have thought. First of all, it’s important for you to learn how to market your brand without spending too much.
However, you must have a strong brand first to start with. A strong brand includes a creative company logo (you can easily use tools like Looka to do that) an excellent social media presence.
Also, you will need to have a well-thought-out strategy about how you want the public to look at your business. You can grow your online business in two ways:-
In essence, the main goal of marketing your business online is to generate and convert new leads. You can make more sales by driving more traffic to your business website.
Also, expanding your line of products can help you attract a new set of customers. However, how good your after-sales customer service is can help you retain them for repeat business.
|> Upscaling eCommerce Business
The Internet is where the majority of buying and selling takes place nowadays. In fact, it has become a massive arena for all small businesses to compete with their online stores.
With neck-to-neck competition, it’s becoming really hard for small businesses to drive traffic to their website. However, below are some of the best ways to drive traffic to grow or upscale your business.
#1]. Search Engine Optimization
There is no point in creating a great online store if it never makes it to the first page of the search results of popular search engines for at least a decent number of keywords.
Every business is operating in a highly competitive environment. Obviously, the competition is, even more, intense for businesses operating online. This is why you should invest in search engine optimization in order to get your business in front of potential customers.
Social media marketing is cheap but quite effective if done right. Also, almost every business now needs social media presence for branding purposes. However, having the right social media tools like SocialBee or NapoleonCat is essential nowadays.
It’s important to use social media tools to make the platform work for you. Also, you can use these tools to expand your social media reach and boost your loyal customers.
The fact is that 23% of your total sales are going to come from social media itself. So, it’s important for businesses to stay active on social media.
#3]. Start a Blog
In today’s world of eCommerce, the majority of online shoppers usually search online for info about the products they want to buy. Incorporating blogging into your business website could play a massive role in driving web traffic and helping grow your business.
As a matter of fact, starting a blog is a great way to connect with your leads. Also, your business’s blog content strategy can help boost your online store’s search engine rankings. Not only that, but it can also help you find out what your customers feel about your brand.
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