A trade show offers the opportunity to promote your brand. However, there are things you must consider when handing out branded merchandise at trade shows.
If you want your next trade show endeavour to prove fruitful and worthwhile, you should consider handing out branded merchandise from your stall.
This is a great way to thank your clients for their time and custom, and it is an effective way to engage consumers who otherwise may not have noticed you or your content.
To ensure the success of this promotional venture, be sure to heed the following advice. Here are three things you must consider when handing out branded merchandise at trade shows:
#1]. Be a bit different
No matter what trade show you visit or where you choose to set out your stall, you will face stiff competition at every angle. There will be hundreds of other companies at the event vying to gain consumer attention.
If you’re to beat your competitors to the punch in this instance, you need to be a bit different regarding the merchandise you provide. Fear not, as BrandRageous! are at hand to help you perform this all-important task.
Offering an array of innovative trade show giveaway products, this expert provider of company swag can help you to connect with your clients on a much deeper level.
#2]. Keep it small
When it comes to handing out branded merchandise at trade shows, size does matter. Though you may be tempted to go big in this instance to draw attention to your stall content, keeping it small is a much more effective route to go down.
By providing your stall visitors with items that they can easily carry around with them, they will be much more likely to take your branded goods home with them.
This will then increase the likelihood of them coming into contact with your brand at regular intervals in the future, making them much more likely to retain a connection with your business going forward.
#3]. Offer useful products
As important as it is to showcase your company’s uniqueness through your branded merchandise, you might want to refrain from thinking too far outside the box in this instance.
Yes, you want to attract attention and, quite literally, stand out from the crowd at your next trade show, but this doesn’t mean that you should sacrifice function for form.
Quirky — yes! Wacky — no!
Offering items that actually come in handy is a much more prudent approach to take. By providing your consumers with useful products, they will be more likely to use them time and time again in the future.
Again, this will increase the chances of them reconnecting with your brand going forward. Hopefully, this will then result in them retaining an affinity for your company even when your professional partnership draws to a close.
Do you want to forge both a short- and long-term connection with the people that you meet at your next trade show event?
If so, you should seriously consider handing out branded merchandise to everybody that you meet and speak to. Should you decide to embark on this marketing route, be sure to heed the above advice.
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