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Time matters when it comes to entrepreneurship and it’s so scarce to easily come by.

So many entrepreneurs are finding it hard to manage their time nowadays, but as an entrepreneur, it is imperative that you keep up with the times when it comes to your business.

This is why you have to ensure that you do not fall behind the current trends of your market, sector, or niche.

To do this, you have to keep your finger on the pulse of your market by studying all the practices and tools that are working in it.

You then have to embrace these practices and tools yourself, finding a way to optimise them in your business when you do.

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When you do this, you will be focussing on what is really important. With this, you will, therefore, be working in the smartest way possible, and working in this way is just as important as working hard. So, be smarter, and get your finger on the pulse.

#1]. Review reports weekly… or even daily

If you want to keep your finger on the pulse of your market and your business’s performance in it, then you have to be reviewing meaningful reports at least once a week, if not daily.

Doing so is the only way to stay up-to-date or even ahead of the game when it comes to the burgeoning customer trends, and doing that is the only way to put yourself in a position to take true advantage of them.


#2]. Spend time with your customers

If you don’t think you have the time to sit down with your customers for one hour a week to discuss everything that they want out of businesses in your market, then make time. When you do this, you hear key information about what you need to be doing to get profit straight from the only source that matters.

So, get the coffee and biscuits ready, and get inviting your customers in for weekly chats. And, when you do find out what interests them, you should then seek to collaborate with your customers going forward to ensure their needs are met in a way that advantages both sides.


#3]. Spend time with… your competitors

You read that correctly, spend time with your competitors. When you do, you will gain an insight into all the current customer-drawing tactics that are proven to be working in your market, and you will, therefore, give yourself the best opportunity of pulling yourself forward in the race for custom.

When you do pull yourself forward in this manner, however, remember not to carbon-copy the tactics you got from your competitors, and instead put your own spin on them. Copying could actually be illegal!


#4]. Use the latest tech

Customers do not just want you to be using the latest technology; they expect you to be using it. Anything less, and they will see you as behind the times, and that will mean they will not see you as a business capable of processing their custom, or even worthy of it.

When it comes to accepting payment, especially, your business should have mobile merchant services on hand. Nobody wants to be turned away because they haven’t got any cash on them, so it’s only logical that you cater to your customers and that you embrace card payments (preferably those that allow for contactless payment).


#5]. Develop actions plans

Consistently developing new plans is a surefire way to keep your finger on the pulse of the latest trends. This will mean that you are always working towards adhering to them. Get your crack team of business experts together to discuss important issues relating to your business.

You should discuss such aspects as such goal-setting and how to reach them, as well as time frames. Also, you should discuss what employees you are going to assign certain tasks to, taking their specific set of skills into consideration, and what deadline you are going to impose on them.


#6]. Don’t surround yourself with ‘yes’ people

If you want to truly keep your finger on the pulse, then you need to surround yourself with the right people. As an entrepreneur, the kind of people you will need around you are those that will tell you the truth and not people that are going to agree with you regardless.

Doing so is the only way to determine if a particular venture is worth taking, exerting time and effort on as a result, or whether you are only interested in it because of your personal preferences. Another thing is to have an open mind in regards to all the advice that you receive. Also, don’t forget to go into each venture with this mindfulness. It is imperative that you keep your finger on the pulse of the latest trends in your market.


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