Nowadays, the internet is where business transactions take place, thus it’s important to optimize new websites to do well on search engines.
According to some reports, there are over 200 million active websites on the internet, and about 252,000 new websites are being created every day.
This is why making use of search engine optimization has become an essential marketing strategy for businesses to perform well on search engines.
As a business owner, optimizing your business website offers the much-needed opportunity to outperform other websites on the major search engines.
What’s search engine optimization?
Search engine optimization is all about boosting your website’s position on search engines.
According to Wikipedia, SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
In other words, search engine optimization is the process of ranking for a keyword or set of keywords in a search engine results page or SERP.
Also, this is sometimes called organic search because it doesn’t involve paying for keywords. In short, it’s about finding keywords related to your business that are also relevant to your audience, then optimizing your website for those terms.
How to optimize your new website
SEO is something to be taken seriously, especially if you want your online business to be successful. Optimizing our website is the best way to make your business website visible on search engines with ease.
In short, SEO offers your business the opportunity to outperform your competitors. You might offer the best products or services, but you’ll struggle to make sales if your website is not visible to potential customers.
But how do you optimize your new website? How do you ensure potential customers get access to your business website? Below are a few basics for optimizing your website:
#1]. Keyword research
First of all, conducting basic keyword research is important to help you understand and visualize what works for your website.
This is because keyword research can help you come up with great content ideas in order to create valuable content people will like to share.
Luckily, there are good keyword tools that you can use to investigate keywords people might use to find your business on search engines.
Furthermore, you will also be able to see what keywords other sites in your industry are using to drive organic traffic and boost sales.
#2]. Target keyword per page
The next step to take is to find one target keyword for every page of your website to rank for on search engines. You can choose and incorporate long-tail keywords into your web pages.
Long-tail keywords usually have 3-4 words and they have more commercial intent behind them. Also, these kinds of keywords are easier to rank for, especially when you’re trying to optimize a new website.
You can use phrases like “how to” or be more specific about it. However, don’t forget to focus on your homepage, about page, and product/services pages if you are running a business website. They are usually the most important!
#3]. Strategically place your keyword
Do you know that placing your keywords in the right places could help boost your website performance when it comes to SEO?
The fact is that how you place keywords in your content could positively impact your website performance on search engines.
If you power your website with web publishing platforms like WordPress CMS, then there are great WordPress plugins like Yoast out there that you can use to boost your website SEO.
Also, there are other Yoast SEO alternatives that you can use. Below are the main spots where you should make sure your keyword is included:
- #1]. Page title: The page title is what shows up as the title in search results and on the tab at the top of your browser. It’s the most important place to put your keyword! However, it’s good to keep it to 55 characters.
- #2]. Meta description: Meta descriptions show up as the page description in your search engine results pages (SERPs). Keep to 155 characters.
- #3]. Website URL: This is the text that shows up in your search/navigation bar – the end of the URL usually will tell you what the content is. You can use hyphens to separate words.
- #4]. Image alt tag: Alt tags show up when an image doesn’t load on a page. It could also show sometimes when you hover over an image. They’re a helpful spot to add keywords, especially for products.
- #5]. On-page copy: Headings show up on the page as headlines and subtitles. It’s also a good idea to include your keyword where it fits naturally in your body copy.
As a matter of fact, SEO can be a daunting task if you’re a beginner or new to how it works. However, completing the above basic steps before you launched your website will help put you on the path to ranking for keywords your audience is searching for.
Afterward, you can always continue to optimize your website to boost your content performance on search engines. In fact, this is highly recommended if you want to outperform your competitors.