No doubt, affiliate marketing is still very much thriving. However, you’ll have to create the right affiliate marketing content in order to boost your earnings.
As an affiliate marketer, your number one goal shouldn’t be to just make sales. As a matter of fact, you need to build a followership and audience that trusted you.
In essence, it’s all about building community and you can easily achieve this by knowing your audience. This is why it’s important to always remember that marketing and sales are all about establishing a genuine connection.
The fact is that no one is interested in some empty advertisements nowadays. The time is changing and you too have to devise a better marketing strategy to be able to get your audience to develop an interest in the products you are promoting.
The popularity of affiliate marketing
Nowadays, affiliate marketing is a multibillion-dollar global marketing industry. The industry has witnessed rapid growth in the last few years.
In the US alone, statistics show that the affiliate marketing industry is expected to reach an estimated worth of $12 billion by the end of 2022. This number has exceeded about thrice its worth in 2015.
The U.S. affiliate marketing spend is due to reach 8.2 billion U.S. dollars by 2022, according to Statista. This is up from 5.4 billion recorded in 2017.
Types of affiliate marketing content
Have you tried everything you could to make money via affiliate marketing? Are you wondering what more you can do to make more affiliate sales and boost your earnings?
Traffic plays an important role when it comes to generating sales from affiliate marketing. This is why you should always create valuable content that your audience will love to read and likely share on social media.
You should know that creating great content will help you drive more affiliate traffic. Also, this will enable you to convince more people to buy from your affiliate links. Below are some of the best types of affiliate marketing content ideas to boost your affiliate earnings:
#1]. Social media posts
Social media offers one of the most effective ways to promote your affiliate links and boost your earnings. However, you have to be very careful because just posting your bare affiliate link every now and then won’t work.
As a matter of fact, you’ll have to strategize and come up with the right time to post content in order to successfully promote your affiliate links on social media.
Also, you will need to think of ways to engage your audience around the product you want to promote. However, if you struggle with planning your social media content, you can use try using a scheduling calendar by NapoleonCat to plan out content ahead of time.
#2]. Weekly updates via emails
Email marketing is still a great means for affiliate marketers to boost their earnings. In short, emails offer a great opportunity to promote your affiliate links. So, if you have an active and engaged email list, you need to start using it now.
However, if you don’t have an email list yet, you can start building one right now. In fact, affiliate marketing offers a great reason for you to start building your list. You can post a signup form on your blog or website and promote it across your other channels.
#3]. List articles of the best tools (Listicles)
Listicles are generally helpful articles that usually list the best products or services. This type of content has been around for years and it can help you make more sales through your affiliate links. So, go ahead and create your own list of great products.
Your list could be about the best helpdesk tools, email marketing automation, social media management, etc. The best thing about this kind of content is that you can add multiple affiliate links. However, you have to put in more effort when creating this type of content.
In other words, don’t just create a list with some generic product descriptions. It’s important to make sure that you always include personal insight in the product descriptions.
Always remember that the Internet is full of this kind of content. So, you have to come up with content that will stand out and provide actual value to your readers.
#4]. Landing pages
Do you that you can also use a dedicated landing page to promote your affiliate links? The fact is that landing pages offer an excellent content idea that you can use to promote a product or service.
You can use the landing page to present more information about the products and maybe convince people to buy. However, don’t forget to embed your affiliate link in the signup form. Now you can direct people to your landing page through email marketing, banner ads, or social media posts.
#5]. Product comparisons
Content about product or price comparison is popular nowadays and affiliate marketers are using it to rake in more sales. As a matter of fact, it’s one of the most popular types of content that can help boost your affiliate sales.
This type of article lets you compare similar products, their features, and prices as well as their user benefits. When people are thinking of buying a product like the one you promote, this is the kind of helpful content that can shape their decision-making.
With this kind of content, you can include several affiliate links. Therefore, you can decide to promote more than one product, especially if you have signed up for several affiliate programs. No need to point to one product as the winner, just talk about the product benefits and prices.
Have you got a YouTube channel? Do you know you can also improve your affiliate sales through video content? In fact, videos offer a great opportunity for affiliate marketers to easily boost their affiliate earnings.
You can create tutorial videos and even product reviews or walkthrough videos. Creating useful content can easily help you grow and maintain your YouTube audience. Therefore, keep your audience happy by creating awesome content and embedding your affiliate links in the content.
#7]. Resource pages
Creating a resources page could also help you boost your affiliate earnings. Not all affiliate marketers run a blog or a website, but if you do, then you should create a resource page to recommend the best business tools to your readers.
#8]. High quality product reviews
When it comes to using content to boost your affiliate earnings, product reviews are probably the most common content type. Also, it’s the most obvious choice, especially if you’re using the product you recommend yourself.
However, this content type requires you to be authentic and honest about the product you are reviewing. This is the best way to make people appreciate your reviews, especially if you have already built trust with your audience.
Don’t know how to write a killer product review? According to Authority Hacker, below are some of the key points to writing a powerful product review that sells:
- Create product review summary box
- Empathize with your readers
- Identify who the product is for
- Introduce the solution with the product
- Explain the relationship between product features and benefits through case studies
- Offer social proof
- List product alternatives
- Use the right format for your reviews