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Businesses are now learning to join the trend of publishing content via the use of a website.
However, recent surveys show that creation and updating of your own website only help a little to boost your profits and make your business known.
What you need now is to build your social media audience base and put in your best efforts to increase traffic to your websites. In today’s digital age, driving traffic to your websites is possible with the help of social media.
The share functionality of social media can be used to your advantage. Now, how can social media marketing really help boost your website traffic?
Boosting Website Traffic Through Social Media Marketing
Recent reports reveal that the major driver for website traffics is social media marketing. Figures even reveal that back in 2014, there was a significant increase of 31.24% as compared to 2013’s 22.71%. Social referrals are being used heavily than referrals from searches.
If you are a marketer hoping for an increase in revenue, then investing in social media can help you achieve your goal. The number one choice of individuals nowadays is Facebook. Facebook’s traffic share expanded by almost 60% in a span of one year (December 2013 to December 2014).
It might sound interesting and encouraging; however, it is important to note that social media engagement is a complex endeavour. This holds true, especially if you are trying to limit your budget.
You have to also think about the ability of social media to entice people and drive traffic to your site. To make it simple, the larger your social media presence is, the more traffic you can expect to your website.
Boosting Website Traffic Through Social Media Marketing
The characteristics mentioned above are the main rules accompanying social media marketing which you can achieve by doing the following tips:
#1]. You have to learn that each social network is unique from the other
Nonetheless, the most important characteristics that you have to possess for a successful social media marketing is to ensure the following:
- You must be ready 24/7 for your customers
- Take care of your brand loyalists
- Nurture potential buyers
#2]. Remember to have striking content
Moreover, content is also important so that you can build a reputable brand. First impressions are vital. Along with content, you have to provide better visuals that your audience would appreciate. Social media posts with better images achieve higher engagement than plain text posts.
About 85% of people are more likely to buy a product if there are visual contents like pictures, video posts, or product demos. Reading texts usually makes it hard for them to engage with your post.
Your visual posts can significantly impact your profits. The best visuals are those that can stand out among the competition; those that can speak about you deeply; those that tell stories and how amazing is your product. Hence, visuals must be well-planned and not just mere photographs that you took in a second.
#3]. Remember to have your content easily shared
For a successful social media marketing, your content should also be easy to share. In a world where most people are mobile dependent, use of social media plugins compatible with mobile devices is a must. Nearly 50% of online content is being accessed through the use of a mobile device.
However, it is not enough that you put social media buttons, you have to locate them strategically in your design. If you distract your readers, they might just opt to leave your page – making you lose a chance to have a sales lead.
#4]. Remember to employ SEO techniques
It would also be helpful if you improve your search engine optimisation (SEO) practices. Social media marketing can be more successful if you integrate the best SEO practices into your content.
Remember with SEO, you are like hitting two birds with one stone, which are: helping you drive traffic to your website and also increase your ranking which can affect buyer persuasion. Search results can impact the buying decision of the public.
#5]. Remember to follow a calendar
Nonetheless, social media marketing has its own set of guidelines that you need to follow. One of these is to ensure that you follow a social media calendar to avoid bombarding your audience with repetitive content. It will help if you build a concrete and tactical schedule regarding your publishing habits.
How Effective Social Media Marketing Can Help Website Traffic
At the moment, there are no reported complaints yet with regards to multiple sharing of contents. Therefore, sharing content multiple times is fine, as long as it gives you better results and can trigger strong reactions.
People rarely notice that you have been sharing content several times. In fact, sharing more than once is one way for your audience to see the updates and be reminded of your online presence.
To make sure that your use of social media marketing really works, you have to take heed of the above-mentioned tips. You will need to do more to be competitive in the world of digital marketing where e-commerce rules a big chunk of the market.
This means having the right strategy and social media marketing ploy that can increase the level of brand awareness and website traffic. However, your main target is to increase conversions and most especially, gain a high level of customer engagement and loyalty. This, in turn, can mean so much for your business growth.
Finally, to gauge the effectiveness of your social media marketing, you have to always monitor your results. This is to ensure that the strategies you employ really work.