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The fact is that every business owner wants to make sales and generate revenue. But how do you achieve this without marketing?

How do you get your business in front of potential customers without marketing? This is why marketing is an important business activity to improve sales and no business owners can joke with it.

So many startup businesses struggle to survive because of lack of proper marketing plans and strategies. So, marketing is a must-do if you want your business to do well in a competitive business environment.

However, the problem is that not all business owners have the resources to execute their marketing efforts.

Therefore, you just have to look for creative ways to affordably market your business without spending too much.

Sales and Marketing Automation Tools To Convert Leads

Marketing is important to your business as so as marketing automation tools in order to help you simplify your marketing activities. So why should you use marketing automation tools to boost your sales pipeline?

Sales and marketing automation

Nowadays, marketing is becoming really demanding as customers evolve and marketing landscape becomes highly unpredictable. Rather than spending your precious time on sending emails manually to thousands of customers, why not automate it?

SEE ALSO: 10 Essential Business Tools To Smoothly Run Your Business

“Marketing automation is no longer an option, it’s what will take your lead generation to the next level.”

Why waste hours of your time on something that can be automated and offer better results? Marketing automation tools are essential to make your job a little more painless.

These powerful tools will help you and your team focus your time and attention on other efforts that drive revenue.

With marketing automation tools, you will be able to target the right audience. Not only that, you will also be able to measure, analyse and results for improvement.

Below are some of the best sales and marketing automation tools to convert leads and retain customers.

#1]. Find emails, send drip campaigns and sell more @ Anyleads

Anyleads helps you send drip campaigns and sell more!
Anyleads helps you find emails, send drip campaigns and sell more!

Anyleads offers lead generation infrastructure for small and larger companies. It lets you build a highly targeted database of contacts and prospect them. With this tool, you can find emails and phone numbers of your next potential customers.

Anyleads is a powerful marketing automation and lead generation software that will help entrepreneurs to accelerate their business. It’s the new standard to find new customers and automate your outbound sales prospecting. Start your free trial here!.
 


#2]. Improve leads and conversions with interactive content @ Outgrow

Create interactive content to grow sales with Outgrow
Outgrow helps you create interactive content to grow sales

Outgrow is another great tool that helps businesses grow their traffic, leads and sales exponentially through interactive calculators, quizzes, assessments, and polls. It’s simply an automation tool that does a lot for you!

This is the tool you need to get people to participate in the experiences you provide for them. It helps you build trust by answering your customer’s most pressing questions. It’s very easy to use and offers beautiful templates. Start your free trial here!.
 


#3]. Create professional proposals and close more deals @ Proposify

Proposify helps you create great sales proposals
Proposify helps you create great sales proposals

Proposify is a powerful tool that streamlines your proposals in the cloud and helps you close deals faster. The tool lets you create beautiful and effective proposals, streamline your sales process, and get faster client sign-off.

You don’t only write and design stunning proposal documents, Proposify also lets you collaborate with team members, and keep track of new business you pitch. It features gorgeous, industry-specific proposal templates for web designers, marketers and consultants. You can easily customise the look-and-feel to completely match your brand. Start your free trial here!.
 


#4]. Keep track of customers automatically @ Salesflare

Salesflare helps you work less and make more sales
Salesflare helps you work less and make more sales

Salesflare offers an intelligent sales CRM that startups and small businesses will love to use to improve leads generation and sales. This is an easy-to-use automated sales CRM specifically designed to help small businesses make more sales.

The tool reminds you of who you should contact, collects information on customers, logs all your customer interactions for you and gives you valuable insight. It’s simply a zero-input sales pipeline tool that thinks and works for you. Start your free trial here!.
 


#5]. Engage smartly and close more deals @ SalesHandy

Engage smartly with prospects and close more deals with SalesHandy
Engage smartly with prospects and close more deals with SalesHandy

SalesHandy is a powerful sales and marketing automation tool that offers sales teams a sales engagement management platform. It offers tools that enable you to track document and email, share screens, and easily send personalised emails.

With this tool, no need to switch from one application to another as everything you need is at one place. You can now take your emails and documents to the next level, and increase your productivity 10 folds overnight. Get 14 Days Free Trial Now!  


#6]. Automate your marketing, convert more leads @ Hatchbuck

Hatchbuck lets you automate your marketing and convert more
Automate your marketing and convert more leads with Hatchbuck

Hatchbuck is another easy-to-use sales and marketing solution designed for small businesses. that propels relationships into customers. It helps you automate your marketing ans stay top of mind through simple, yet intelligent, drip campaigns and autoresponders.

The sales solution offers combined sales automation, marketing automation and email marketing features. Its great features will help users to effectively maintain and track both prospective and existing clients. Start your free trial here!.
 


#7]. Increase sales conversions and reduce cart abandonment @ Justuno

Justuno helps increase sales conversions and reduce cart abandonment
Increase sales conversions and reduce cart abandonment with Justuno

Justuno is a powerful conversion optimisation platform to drive sales, increase email lead capture and improve website messaging. The tool comes with over 20 apps to help businesses build email lists, increase sales conversions, and reduce cart abandonment.

JustUno lets you create enticing pop-ups and add incentives like gated content, contests, and coupons to grow your list and increase your conversion rate. The platform is used by e-commerce startups, industry experts, enterprise retailers, full-service agencies, professional designers and others. Start your free trial here!.
 


#8]. Increase engagement, convert more leads @ Retainly

Retainly helps your business convert more leads
Let Retainly helps your business convert more leads

Retainly lets businesses convert more leads and retain customers using email, SMS, push and in-app messaging. You can go to sleep and have rest of mind now while Retainly continues to do the work for you.

It will keep capturing your leads from your signup forms, subscription forms, and everywhere else and automatically store them in your segmented lists. With this tool, you can continue to engage leads for conversion while you are away. It will auto trigger communications to your leads with Drip Campaigns via emails, SMS, in-app notifications and push. Check out Retainly here.
 


#9]. Increase email lead capture and improve sales @ Prospect.io

Prospect.io helps increase email lead capture and improve sales
Increase email lead capture and improve sales with Prospect.io

Prospect.io is sales automation platform that helps you organise the mess of sales automation with a simple and elegant sales prospecting tool. It’s arguably the best sales tool for cold emailing and drip campaigns.

This tool enables sales teams to capture prospect information and easily run cold email campaigns. It’s probably the only tool I need for email prospecting as it gives you the analytics to refine your approach. Also, you can streamline your prospecting process which will give you more time to focus on selling. Start your free trial here!.
 


#10]. Easily track the progress of your deals @ Freshsales

Easily track the progress of your deals with Freshsales
Manage sales pipeline better with Freshsales

Freshsales offers a straightforward and easy-to-use user interface that helps you manage sales pipeline better. It enables you to get deeper visibility into your sales pipeline and generate powerful reports. This is an intuitive CRM that helps sales reps take the guesswork out of sales.

It offers built-in phone and email, tasks management tool, appointments and notes. This means you can easily track the progress of your deals. With this tool, your sales reps will have everything they need to follow up on prospects in one place. Add tasks, set up meetings, send emails and make calls from the deal card. Start your free trial here!.
 


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