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The Internet has changed the ways we do stuff nowadays. From searching for valuable information to discovering and learning new stuff, the Internet is like a massive library of information.
Also, the business world is not being left out; in fact, the Internet has changed how businesses carry our such important activities as business marketing and customer services.
And the Internet has also influenced how consumers do their shopping and buy stuff they want. Nowadays, consumers can buy just anything via online shopping from the comfy corner of their living room.
Yellow Pages and online business directories
Thanks to the Internet, gone were the days of Yellow Pages when you had to look for a phone book and flip through hundreds of pages to find a local business. The last few years have witnessed the popularity of the Internet as the number one source of information while the use of Yellow Pages has declined over 50 percent within the same period of time.
This means that people now conduct quick searches online rather than flipping through Yellow Pages. This is why it’s important for small businesses and top brands to improve their online presence and visibility.
Since the Internet search is the primary tool for finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Having your business listed on popular online directories can also help in link building by offering some really vital backlinks to improve search engines optimisation.
Popular places your small business should be listed online
With the popularity of mobile smart gadgets such as smartphone and tablets, consumers now have access to information on the go via the Internet.
But can people easily find your business online? Is your business listed on some of the most powerful and popular online directories? So how do you ensure that your business leverage the capability of the Internet to the maximum?
As a small business owner, you have to make sure that your business is listed on some of the most popular online directories. Below are some of the most popular online directories we think you should have your business listed:
When it comes to search engines, no one does better than Google. This is why listing your business on Google Places for Business should be at the top of your priority list.
It’s easy and free, listings appear in Google Maps, and customers can leave reviews on your Google+ page.
#2]. Yahoo! Local Listing
Yahoo! Local Listing listing is free and $9.95/month if you want to include photos, company description and more.
Yahoo is the Internet’s 3rd most popular search engine, bringing in millions of searches per day.
Get maximum exposure and listed on 40+ other directory listings for $29.99/month.
Bing Places for Business is another online directory where your business should be listed.
We all know that Bing is the second most visited search engine on the Internet.
This means that if people are not searching on Google, chances are, they’re searching for your business on Bing.
No doubt about it, Yelp.com is one of the best places on the Internet for consumers to find a quality review. It lets you create deals for loyal customers right in your Yelp account.
If you’re looking to tap into the word-of-mouth advertising world, then Yelp is the perfect place to start. You can send messages to your customers, publicly or privately and view business trends in Yelp’s reporting tool.
#5]. Yellow Pages
YellowPages.com is the online version of a modern day phone book. Besides listing your business in an organised directory, it also offers advertising, lead generation services, and online payment options.
It offers a well-organised interface, detailed ad performance data and most especially, it receives millions of searches per day.
Foursquare.com is not just a popular business directory, it’s also a popular social networking site. It lets you connect your Twitter handle, so visitors can Tweet you.
Customers can check in and comment on your business — ultimately leading more potential customers to your business. You can also add a map so people can easily “check-in” to your business.
Hotfrog.com is a free online directory aiming to help get your website listed in Google’s search results. Registration takes less than 5 minutes and you can add as much detail to your profile as you like.
About 1.6 million people are making more than 372,000 inquiries to businesses on Hotfrog every month.
Local.com is another free online business directory you should have your business listed. Powered by Yext.com, it offers resources to make sure your business is listed correctly across the web.
Local.com offers searchers detailed information about everything going on in their city, including events, deals and information on popular businesses.
Superpages.com is another popular online directory where you can feature your business for free. It’s super easy to use and navigate. It features local weather listings right on the home page.
It also offers some unique features like cars for sale, lottery results and helpful tips for finding business services.
#10]. White Pages
Whitepages.com is the online equivalent of the white pages in a phone book. It’s a great way to make your business contact information available to over 200 million people.
List your business among 30 million other businesses. White Pages offers premium text message service for mobile marketing. Sponsored advertisement opportunities are also available.