Business marketing is a continuous effort that requires quite a lot of resources. Marketing your business to the right audience can eat up a large chunk of your budget if care is not taken.
In short, marketing is such a difficult task that requires painstakingly planned strategies to accomplish.
Though the internet has made things easy nowadays, however, it doesn’t mean you will not spend much on marketing your business.
In most cases, the internet offers the cheapest and one of the best means to market a business. However, you will have to know how to use it to get better results.
The idea of internet marketing strategies
The idea of internet marketing is particularly good for small businesses to reach potential customers. With digital marketing, there is a possibility of reaching a vast number of potential customers.
Internet marketing is considerably cheaper than other means of marketing. If you have the right resources, you will surely be able to get the best out of your internet marketing efforts. So, are you ready? Do you think that your business can benefit from internet marketing?
Budget-friendly offline small business marketing strategies
Though internet marketing is arguably the most popular way to market a business nowadays, it’s important that business owners diversify their marketing efforts.
You need to check out other means to maximise your marketing efforts both online and offline. The idea is not to rely solely on internet marketing.
Try to add a variety of small business marketing ideas to improve your sales and marketing efforts. Offline marketing strategies can also offer good results for your small business promotion.
Offline marketing strategies are traditional marketing strategies that you can use to promote, market and advertise your small business in the absence of the internet. Are you ready to implement some of the best budget-friendly offline small business marketing strategies below?
#1]. Networking events
Attending networking or social events will open windows of opportunity for you to market your business free of charge. Also, you will have the opportunity to build new B2B relationships with other small business owners.
As a small business owner, the idea of networking is to meet people, make new friends and market your business. Also, attending social functions or gatherings will enable people to know more about you and your business.
This is a good offline marketing strategy you can use to meet like-minded people and increase your brand visibility.
#2]. Classified Ads
Classified adverts can also offer a great opportunity for your business to reach the right audience. However, you should look for a local platform to place your classified ads.
The best thing is to call around in your area to find cheap classified ads where you can place your business advertisements. You don’t have to spend too much because most local classified ads are usually inexpensive.
Mind you, local classified advert doesn’t necessarily need to be on paper print. You should also look into the availability of local forums where you can place your adverts.
#3]. Attend free conferences and seminars
Just like networking and social events, attending conferences and seminars will also offer you the opportunity to learn and meet like-minded individuals. You can use the internet to find free local small business conferences and seminars that you can attend in your area.
One thing that stands out about attending seminars is the fact that it helps improve your capability. For instance, if you attend a conference or seminar on small business marketing, you are expected to learn one or two things.
So in essence, attending seminars is not just about meeting people and expanding your business’s visibility, it’s also about educating yourself.
#4]. Canvassing and street marketing
Canvassing is a well-known marketing method business organisations are using to generate appointments for their sales force. Sales canvassing is also known as cold-calling and it is usually an integral part of sales strategies of most business organisations.
Also, street marketing is another cheap offline marketing you can use to get people to know about your business. It’s easy and cheap; just design and print cheap flyers, door hangers and other marketing materials you can hand out to people on the street.
You can also put your flyers at other local business shops, parks, bus stops and other places of interest. However, make sure that the flyers contain well-written information about your business.
#5]. Offer free promotional items
Cheap promotional items such as t-shirts, pens and others are powerful marketing materials you can use to promote your business. You can also offer complimentary items like small notebooks with few pages to your loyal customers as a reward for buying from you.
However, you have to make sure that these promotional items have your company logo and slogan on them. You can also wear the t-shirt every chance that you get and ask your employees to do the same.
The fact is that many startups have now adopted this strategy of wearing company-branded shirts. It is one of the best cheap promotional tools to have in your marketing arsenal.
#6]. Join local chamber of commerce
Every local authority has a Chamber of Commerce where local business owners can get valuable advice. They help to promote and grow your contact and customer base. They also provide services to support the running of your business.
Additionally, this is a place to go if you have a new business idea that you need help with as they offer mentoring and advice facilities. In short, joining your local chamber of commerce will help you to connect with other businesses in your community.
You will have the opportunity to make new contacts you can ultimately do business with within the community.