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Launching a new startup is not as easy as so many people may think; and if one isn’t very careful, the dream will disappear before you know it.
However, marketing a new business isn’t all that cheap and money is something really hard to come by for a new business.
The fact is that majority of the small businesses usually don’t have the resources to properly market and promote their businesses.
Some people believe that businesses have to spend money to be able to make money. Yes, that’s true but the fact is that it doesn’t really work out like that most of the times.
How to effectively market and promote new startups
We all know that effective marketing is what every business needs to get off the ground. But the fact is that effective business marketing requires a huge investment which most newly launched startups can’t afford.
For small business owners, money is a major issue and this is why one has to be more creative when it comes to business marketing and promotion. Small businesses can’t just afford to spend too much money on such activities as marketing.
However, below are some other super easy ways you can effectively market and promote new startups without spending almost nothing.
#1]. Design and launch a powerful company website
A website is like a shop outlet through which potential clients and customers can get to know more about the business.
In short, a company website is one of the most effective ways to tell people what the business offers, and why they should patronise your business. A business website also says a lot about the business, especially, in term of culture and credibility. See: Common Website Mobile Optimisation Mistakes You Should Avoid.
Also, a website is one of the best ways to update your customers about new offers. There are a number of web builders online where you can choose the
Nowadays, a business website is a necessity. If your business hasn’t got one yet, it’s a high time you designed and launched it. The internet is full of awesome resources and web publishing platforms you can easily use for this purpose.
It wouldn’t cost you a fortune to get any of these web builders and web publishing platforms. Some are even available for small businesses free of charge. Check out our previous article on Best Web Publishing Platforms And Tools Small Business Owners Can Use for better ideas and tips.
#2]. Submit your business website to search engines
So many small business owners don’t know why it’s important to submit their business websites to the search engines. The underlined purpose of having a company website is to be able to get the right messages to the people.
But how do people get to know about your company website and possibly make orders? Having built and launched your website, the next thing is to ensure that all the major search engines have been notified of your company website.
You can easily do this by submitting the URL to the popular search engines. This will help you generate more website traffic and possibly more clients/customers via the search engines.
We all know that Google and Bing are the most used search engines but there are other search engine alternatives you can also submit your website URL to. Most of these search engines give you the opportunity to submit your website URL to speed up the indexing process and improve your SEO ranking.
However, don’t forget to periodically update your website with fresh content. This is particularly good for SEO ranking.
#3]. Effective online marketing strategies
No doubt about it, the internet is so huge and full of opportunity for businesses to attract new customers. The internet is where your customers and clients are and it is where most people do their shopping.
So, for businesses to be able to get the best out of their online presence, effective online marketing strategies should be part of their marketing plans. You just have to find the best ways to get your business in front of the relevant audience.
Setting up an awesome business website and submitting its URL to the search engines is just the beginning of the journey. The next thing to do is to ensure that you have good online marketing strategies in place to take your business to the next level.
Make sure that your online marketing strategies include email marketing; it’s one of the cheapest means to market a business. However, you will have to build an email list by collecting email addresses from new contacts. You can then send your contacts newsletters with exclusive offers.
#4]. Leverage social media to improve awareness
No doubt about it, the social media has become a must-use marketing channel for small businesses to reach millions of potential customers. And the best thing about social media is that it costs next to nothing.
Social media offers businesses one of the best means to easily acquire new customers. The platforms also help businesses maintain relationships with their customers. Not only that, you can also use social media to reach out to your colleagues, professional contacts, and potential partners.
Small businesses with little resources may not want to invest heavily on social media. But in some cases, you can’t just make a company profile on social media and hope for the best. the fact is that the best results don’t just come so cheaply at times.
This is why it’s very important for businesses to have an effective social media marketing strategy to get better results. You will need to leverage social media to improve awareness for your business. You must innovate constantly, and provide content that makes people react in a positive way.
#5]. Go out, meet people, network and spread the message
Going out and meeting real people is another awesome way to spread the news about your newly launched startup. You can make contacts on social media but that may not translate to anything for your business if you didn’t make a proper follow-up.
The good old-fashioned face-to-face contact is arguably the best way to go if you want better results. As a small business owner, you will need to go out more and attend social functions. Check with your local business events, attend seminars and business expo – it’s one of the best local networking events that offers companies a place to do business.
When you go out and meet people, you will be able to give a better impression about your personality as a business owner. Also, you will be able to market and present your business plans and aspirations in a better detail.