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There is a general belief that setting up a startup is not as easy as actually running and make it a success. So, why is running a business not as easy as eating cake?
What’s the big deal in running a business? Depending on how capable you are, the big deal in setting up and running a business ranges from business marketing to lead generation as well as sales.
No doubt about it, no business can survive without sales. This is why lead generation is regarded as a core function of a marketing department of any business organisation.
Content marketing and lead generation rules never to be broken
In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads… (source: WIKIPEDIA)
There are quite some highly effective strategies you can use to generate many more qualified leads and clients for your business. They are all simple and cost effective to implement once you know what to do and how to do it.
However, for your business content marketing to be successful for lead generation, below are some of the rules it must follow:
#1]. It is relevantly valuable
Always have it at the back of your mind that generic materials that are not highly relevant to a reader will not result in increased success.
When writing content you must make sure it will be useful to the reader, regardless of whether it supports your company or business message. Simply put, valuable content offers the very best of results.
#2]. It closes a gap
Another thing you should be aware of is that content marketing should answer a business question or problem. Giving people information about topics where there is no need for information will be a wasted effort.
#3]. It is not promotional
Content marketing is not always about selling, it’s about informing and educating your audience. Though you are indirectly selling, but it shouldn’t be obvious to your audience.
When it comes to content marketing, the fact is that too much of promotional materials will neither excite nor inspire audience. You should be aware of this and ensure that you main goal of content marketing is not direct selling.
#4]. It is well written
Poorly written contents may not only provide poor results, but may also hurt the company or business’s reputation. Take time to research and ensure content is presented in a thoughtful manner and is free of errors.
#5]. It is relevant to your company
If the content you create does not support business objectives in any way, it is a waste of resources to produce. Keep business goals in mind when creating content, that’s the best way to achieve success in lead generation through content marketing
#6]. It gives proof
Since you write to support a business goal, your content may seem biased. Make sure that content you create gives proof either through quotes and testimonials or through actual metrics and statistics.
While following the steps above will allow you to create good content, good content is not enough. Instead, you must share this content so that it is consumed and information about prospects is gathered.