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No doubt about it, Facebook is the Godfather of the social networking sites.
But the fact is that there are other social networking sites that are closing in on Facebook, and Instagram is one of such.
While it seems as if Facebook has reached its peak, Instagram is just getting warmed up.
It’s an undeniable fact that engagement is an integral part of modern digital marketing. Today’s marketing is all about user engagements; the more the engagements the better for the popularity of the business.
And when you talk about user engagements, where else do you go other than the social media? Brands have realised the importance of interactions and this is why they can’t just toy with the social media.
Benefits Of Instagram Over Facebook
According to Pew Research, Facebook remains the most popular social media site – 72% of online adults are Facebook users, amounting to 62% of all American adults. Growth on the site has largely plateaued. There has not been a significant change in the overall share of users since 2012.
Facebook organic reach is pretty bad these days. As part of their ongoing efforts to monetise every aspect of their vast data trove, brand reach has declined further and further, pushing more users to consider paid options.
Instagram, on the other hand, has no such restrictions – while Facebook’s potential organic reach to adults has decreased 60% since 2012, Instagram’s organic reach to adult users has actually increased 200%.
According to the recently released comparative infographic from Selfstartr, an eCommerce assistance company that aims to help online businesses maximise their potential, business should start considering marketing via Instagram instead of Facebook.
The infographic (below) lays out the case for Instagram over Facebook as a marketing channel, with some pretty compelling stats. 6% organic reach versus 100% – definitely worth a look.