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Why Businesses Should Use Social Media For Marketing

Adeyemi Adisa By Adeyemi Adisa 7 Min Read

Using social media for business marketing can help businesses build brand reputations. Also, businesses can use social media to interact, engage with customers.

With millions of users of social media, its potential as an avenue for businesses to drive traffic to their websites and increase sales has exponentially grown over the last 12 months.

This article talks about how social media for business marketing can help grow your small business by driving traffic to your website which might potentially lead to more sales.

Today, social media has been transformed from being a medium through which people make friends and stay in touch with their friends, to important platform businesses are using not only to drive traffic to their website but also to grow sales.

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The phenomenal growth of the Internet has aided social media and made it one of the most important strategies to generate traffic to a website. So, are you using social media for your business, or you are one of those people that think it’s a waste of time?

Social Media For Business Marketing

I have lost count of how many times I have been asked about what makes social media so special. Each time this question comes up, I always go straight to the point and make it precise; it drives traffic and helps sales.

With the number of social networking websites out there today, it is at times difficult to decide on which one to use and which ones to avoid.

But the fact still remains that some of these social networking websites offer great tools to reach millions of people and as a result build a great fans base that brings better results.

Below are some of the reasons why you should consider using social media for your business marketing and promotion.


#1). To build brand reputation

Branding your business online is very important not only for marketing purposes but also for the fact that it helps people (potential customers) to easily identify you amongst a crowd of businesses.

This is where using social media for business marketing can be really helpful because a great reputation is what every company wants and what every customer is looking for. If properly used, social media can be a great way for your business to build an online presence that will help you reach out to millions of people.

#2). Marketing/business promotion

Social media has proven to be a better way to market businesses than traditional marketing methods. Why and how? Because it offers a great avenue for online business owners not only to promote themselves but also to reach millions of people.

Another benefit of using social media is that you can easily advertise special offers and run competitions on your social media pages. This has proven to be an effective way to get new customers or clients.

#3). Customers acquisition and sales

If you are using social media for business marketing, Twitter, Facebook, and LinkedIn are avenues to attract potential customers.

Using other social media platforms such as Google+ can also drive more people to your online business if properly done. These social media platforms can help people to easily get an idea of your brand right from your profile.

Also, when people like your page on Facebook, it will show on their profile which means that their friends will be able to see your brand on their Facebook. This will give you more exposure and therefore hopefully more customers.

#4). To keep your customers up to date

Social networking websites offer great tools for business owners to interact with their customers and to offer superb customer supports experiences.

With millions of people active on social networking websites every day no serious business will want to be missing out on the potential benefits from social media.

Today, most businesses use social media as an avenue to interact with customers and the more followers a business has on social media the better the brand will look.

#5). It’s free to use

Another benefit of social media that makes it a perfect platform for businesses to use is the fact that it’s free in most cases. The only time you might require to pay could be when you wish to use the advertising services offered by some of these social media.

For instance, if you want to use Facebook advertisingservice for more exposure, you will be asked to pay for it. Likewise, other social media platforms such as LinkedIn, Twitter, and others, will only charge you for advertising or premium services.



Having a strong presence on social media platforms will surely enable your business to enjoy all the benefits mentioned above. So, if you have a business, no matter how big or small, you should go ahead and use social media to help market and promote your business.

It has been predicted that as time goes on, the popularity of this platform will continue to grow bigger and stronger. As mentioned earlier, no serious entrepreneur will look at social media as a waste of time.

So why not join now?


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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter |!
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