What Can Your Business Gain From LinkedIn Publishing Platform?

LinkedIn publishing platform will now be opened to all users according to recent announcement made by the social media network.

Now, all LinkedIn users will be able to post content via LinkedIn’s publishing platform. It offers one of the best ways for businesses to use LinkedIn to grow their brands.

Before the announcement, LinkedIn’s publishing platform has been limited to just 500 “influencers” including Barack Obama and Richard Branson.

But it seems like LinkedIn has spotted opportunities for its millions of users. Opening their publishing platform will give users a powerful new way to build their professional brand.

What is LinkedIn publishing platform about

LinkedIn’s Publisher Platform is the user-facing component to what has become a robust media arm at LinkedIn. It’s largely propelled by its acquisition of news-reading app Pulse.

According to LinkedIn, “when a member publishes a post on LinkedIn, their original content becomes part of their professional profile.”

“It’s shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.”

The LinkedIn publishing platform is a strategy to grow the frequency at which users interact on the website. The platform allows users to connect and share content with others.

LinkedIn publishing platform roll-out

The staged roll-out will first provide access for roughly 25,000 users on LinkedIn, with the goal of a global roll-out within a few months.

In addition, LinkedIn now allows users to follow people who are not in their network. They can also build their own group of followers. It’s a grassroots way for users to become influencers on the platform.

Ryan Roslansky, LinkedIn’s head of content products, told TechCrunch, “We do this because we want LinkedIn to be the place where members can become productive, successful professionals – not just when you’re trying to find a job, or search for another person.”