To business owners, customers are friends whose happiness and satisfaction is a top priority.

In other words, customers and businesses are friends whose relationship is important to each other.

Customers need the business to satisfy their needs and wants, while the business also needs customers to be able to make sales.

But for a small business owner, it’s not just about selling certain products or offering certain services, it’s also about knowing what the customers want.

This is why lack of customers is one of the reasons why so many startup businesses struggle to survive nowadays.

It’s all about knowing who your customers are…

shopping customers
shopping customers
Do you know who your customers are? First of all, you will have to be able to know who your customers are before you will able to understand what your customer wants.

It’s all about profiling your customers and you will need to be able to get into their minds to do this.

As a small business owner, getting into your customer minds is very important because it is the only way to understand them and meet their needs, which will generate some revenues for your business.

But to be able to get into your customer minds, a great deal of observation, empathy, integrative thinking is required.

You have to be able to connect the dots between seemingly unconnected circumstances and behaviour to arrive at that special benefit your customer gets from your business.

What do customers really want and how do you meet their needs?

We all know that customers are integral part of every successful business. But the fact is that customers want more than just the quality products or services you offer.

So what do customers want and how do you easily meet their needs? Below are top 4 most essential things you must get right for better customer patronage:

#1]. Rewards and loyalty programs

Customers are just like yourself and this is why you should put them in your shoes in order to be able to understand better.

It’s not just about buying from your business, it’s also about recognising and rewarding your customers for patronising your business.

Customers want more than the products and services you offer, they want some kind of appreciations too. Introduce simple loyalty programs with different levels to achieve and you will see the positive effects on your business sales.

#2]. Excellent customer service

Customer service is one of the most important aspects of business. If you get your customer service and support right, your customers will keep coming back.

Customers like to ask questions as they want reassurance that their money is not going to be wasted and this is where excellent customer service could really help.

The fact is that you can offer some of the best products or services, if your customers are not satisfied, you will have problems inf making sales.

Excellent customer service is what retain customers for repeat business. Improve you business customer service by ensuring staff are well-trained and up-to-date.

#3]. Personalised, quality service

Customers love personalisation, and will certainly pay for that extra attention. Try to stay away from the generic introductions and product offerings, and find ways to tap into the customer’s wants and needs.

This is why it’s imperative that you know who your customers are. Get to know your customers and go as far as learning their name. This sort of personalised service is what makes customers prefer certain businesses over others.

#4]. Customers also love surprises

Customers want to feel special, and learning their name ensures that you are going the extra mile to get to know them personally.

What’s in it for your company, you may ask? Well, customers are more likely to remember and return to your business if you learn their names.

Such simple and appreciative phrases as “Thank You” can also make customers feel

Your parent probably taught you this fundamental rule, and it is certainly good advice. Always say “thank you” and use the customer’s name whenever possible. By acknowledging that you appreciate their patronage, your customers will know they are valued.

Valued customers are your loyal customers. Make the effort to make them feel important. With each positive impact you make on a customer, you will be rewarded – not only with their business, but by referrals and a reputation that precedes you.


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