Can people be able to find your business online? Is your business website visible on search engines? Is your business website doing well on Google SERPs?
The purpose of having a functioning business website is to make sales and generate revenue for the business. But the fact is that the purpose may not be realized if your business website is not visible on major search engines.
Are you on the first or second page of Google search? These are the sort of questions you will need to find answers to for better search engine visibility. How visible are your website’s pages to the search engines like Google?
Making your business website visible on search engines
If your competitors’ websites are more visible on the search engines than your website, then they will surely get more web traffic than your business website.
It’s imperative to ensure that your website is fully optimized on 2 main levels – onsite and on-page. Eliminate the critical issues that can harm your website’s visibility.
#1]. Analyze your website for blocked contents
At times, the reason why your business website doesn’t show up on search engines like Google is because some of your website contents have been mistakenly blocked from search bot’s access. Check if all-important content is not blocked.
Check your robots.txt file, it might be restricting access to search engine robots that crawl the web and indexed pages on your website. This is arguably the first SEO technique step to take if you want to make people see your website on search engines.
These bots are automated, and before they access pages of a site, they usually check to see if a robots.txt file exists on the site and whether it prevents them from accessing certain pages.
#2]. Optimise all page elements
Another thing you can do to make your website visible on search engines is to ensure that all your page elements which include titles, descriptions, images, text, and others are optimized for search engines.
Always use short and straightforward page titles and make sure that your page description contains at least a searchable keyword that’s relevant to the page content.
Also, always make sure that images on your website have an alt attribute because it is used to describe the contents of an image file. According to Google, the filename can give Google clues about the subject matter of the image.
Try to make your filename a good description of the subject matter of the image. For example, my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG.
#3]. Fix broken links
Fixing broken links will help your website a lot. Dead hyperlinks on websites are not just annoying – their existence may cause some real damage to your online business as well as to your reputation on the Internet.
Simply put, broken links kill your business. Because dead weblinks will prevent people from finding things/pages they are looking for.
It also has a negative impact on your website’s ratings with major search engines like Google, Yahoo, Bing, etc. Therefore, looking for broken links and fixing them will help your website as it improves your site’s usability.
#4]. Get rid of duplicate content
Duplicate content is a huge topic in the search engine optimization (SEO) space. Making your website visible on search engines can also be affected by duplicate content on your website.
When there are multiple pieces of identical content on the Internet, it is difficult for search engines to decide which version is more relevant to a given search query.
If you have products that are similar, it’s always good to differentiate them a little bit with words like red, blue, big, small, black, etc.
#5]. Control the amount of flash elements
Too much of flash contents are not good for search engine. When search robots crawl your website they will only read your HTML contents. They don’t know how to read flash elements because they are not designed for that task.
So if you have too many flash elements, it’s possible for them not to be indexed. If they are not indexed, then they will not be visible on search engines.
Not sure how to identify and fix the above issues? You can use website auditing tools to analyze and improve your website.
Website analyzing and SEO auditing tools can help you analyze your website. The online tools can collect the necessary data for you, you’ll even get optimization advice in plain English.