Popular social media platforms such as Facebook, Twitter, Instagram, and others have undoubtedly proved to be effective when it comes to business marketing.
This is why it is not an overstatement to say that being active on social networking sites is essential. As a matter of fact, it’s one of the most powerful marketing tools that offers better results.
But in most cases, the question is not just about the effectiveness of these social media platforms, it’s rather about how you are using social media to grow and expand your business reach.
The fact is that social media is arguably the best thing that happened to internet marketing. It’s imperative to be able to leverage the platform for your small business or startup marketing and brand awareness.
Leverage social media to grow and expand your business
Do you know that over 52% of adult internet users are actively on multiple social networking sites?
So are you making the best use of social media to grow your business? Have you got the resources to make social media work for your business?
There’s no question that this is the social media age. However, you have to consider how social media can help expand your business reach in terms of customer acquisition.
Every business should incorporate social media into its marketing activities. After all, almost anyone on social could be your next business connection or partner.
The infographic below, by Villanova School of Business, illustrates how you can make meaningful connections on all the major social media platforms.