Do you know that you can use LinkedIn for small business marketing? There is more to LinkedIn than job recruiting and job hunting.
In fact, more and more small businesses and top brands are now using the social media platform for business marketing.
LinkedIn has become a highly-targeted communications channel that offers marketers and brands great marketing and advertising opportunity.
And with over 250 millions global active users, advertising on LinkedIn is a great choice for many businesses
Using LinkedIn for small business marketing
Can LinkedIn work for your small business? The fact that LinkedIn offers great targeting options for marketers and advertisers makes the social media platform one of the must-use tools for your business marketing.
But how will your business benefit from LinkedIn?
Your business can benefit from LinkedIn’s ability to let you target users by job title, employer, role, skills, and interests.
This is the number one online destination for professionals to network and interact.
So if you think that Linkedin is just for recruiters and job hunters, you have to think again. It’s a brilliant marketing tool for all businesses to help gain sales leads, network and find potential investors, amongst other things.
Recent studies show that 30% of regular Linkedin users who are business owners think it has far more potential than Facebook (13%) in helping your business grow.
The infographic below by XLN, highlights the key facts and figures of businesses on LinkedIn and why your small business can also benefit from the popular social media platform.