Nowadays, businesses are operating in a competitive environment. However, businesses can use digital marketing in a number of ways to get ahead of their competition.
In fact, digital marketing has become one of the most potent business marketing strategies that’s cheaper and offers better results.
Today, online marketing has almost become an arms race with businesses forging new alliances and pushing aggressively towards their campaign goals.
The fact is that brands at the forefront are making a killing through digital marketing while others are seriously competing for space.
For this reason, it’s up to your business to not fall behind in the race to secure a larger market share. This is why you have to devise an effective way to boost your business with digital marketing.
Also, you have to ensure that you avoid losing market share to rivals at the same time. In this article, we cover how digital marketing can be used to give your business a shot in the arm.
Digital Marketing 101
Table of Contents
What is digital marketing is a question that Fang Digital gets asked often by their clients. However, it’s not a question with a one sentence answer that fits neatly into a short tweet.
In reality, digital marketing is a collection of ways to promote a brand, product, or service in the digital realm. This includes online advertising, content marketing, video marketing, and other ways to get your message out.
Also, it could be argued that video advertising both online and on digital billboards is a useful crossover that counts too. Clearly, a multi-faceted approach is required when working digitally to provide the most potential impact for their clients.
#1]. Sophisticated Marketing Campaigns
A sophisticated campaign focuses on specialized content for dedicated channels and works with influencers to garner strategic product recommendations. It’s necessary for agencies to provide a broad range of marketing services to be a digital Jack or Jacqueline of all trades.
As long as the marketing task doesn’t require extensive expertise, it’s possible to provide a wide array of marketing services. However, when providing heavily customized marketing solutions for clients, this becomes increasingly impractical.
Fortunately, most current digital marketing methodologies require familiarity with software tools. Not only that, but it also requires skills developed over time and a keen eye for the latest developments.
All are things that a capable agency can manage with a relatively small team of just a few people. As such, they can take the place of a marketing department in their clients’ businesses when they’re looking to hire them for their next campaigns.
#2]. Multi-Channel Marketing Plans
There’s an increasing list of marketing avenues to explore for clients that have a sufficiently large marketing budget. Such clients can deploy their resources across multiple marketing channels.
Marketing campaigns can be crafted to suit any channel when promoting a brand. Marketers can increase brand awareness using print media and television advertising spots. Also, they can use online advertising and content marketing to improve visibility.
However, clients without seriously deep pockets will find the need to pick and choose between marketing channels and online platforms. Getting the most bang for their buck – a discernible response rate and a profitable campaign – will be what matters to them. Their total marketing budget has to effectively power the bulk of their new customer acquisition and secure a greater market share from well-funded competitors.
#3]. AI-influenced Ad Campaign Management
Programmatic solutions to advertising problems are the next innovation that’s sweeping digital marketing at this time. Managing pay-per-click advertising campaigns is extremely labour intensive. Adjusting keyword selections to attract potential customers with just the right demographic and then rewriting the ad copy is all so time-consuming.
AI delivers programmatic systems that help reduce the time taken to manage campaigns. When other competitors optimize their ad campaigns in this manner, they’ll squeeze out additional gains through greater profitability, and they will likely reach profitability sooner.
AI can also help calculate which keywords are worth their cost to use vs other keywords perhaps with a larger search volume but a higher cost per click. Getting this right expands how far the client’s marketing budget will stretch.
#4]. Search Engine Optimization
SEO has become far smarter as Google, the leading search engine has continually upped its game. There is this great SEO glossary that breaks down all the terms associated with SEO. This is incredibly useful, especially when there can be a lot to keep up with.
Methodologies pursued to gain an advantage that was cutting-edge a year or two ago get discarded for newer, hot trends in SEO that are quickly gaining traction. Businesses need to stick to their knitting when it comes to SEO.
Going after cutting-edge concepts can lead down a dark path that doesn’t have a good ending for corporations that require consistent results. Explaining to the Board of Directors why the company has been deindexed by Google due to its SEO policies leads to heads rolling.
Companies must stick to the basics but innovate to keep up with the latest thinking. They will need to attend such seminars as SEO conferences for executives to absorb new information.
Even if they will still outsource their SEO to an agency, being knowledgeable about what’s happening in the world of SEO is essential. It lets companies understand when they’ve found a good agency partner that won’t steer them wrong.
Digital marketing is a fascinating field. It’s certainly never boring because it’s constantly evolving. That presents a challenge to companies trying to stay current. However, when they manage it properly, they have a chance to grow faster than their peers.