Twitter As A Marketing Tool And How Businesses Can Gain From Using It

Elechi Emekobum By Elechi Emekobum 5 Min Read

What do you understand about Twitter as a marketing tool and do you know how your business can easily benefit from using this social media platform?

No doubt about it, not many people see Twitter as a marketing tool or channel as some still think Twitter is a social networking site to communicate and exchange pleasantries with families and friends.

But the simple fact is that there is more to Twitter than just families and friends connections. This is why some people believe that Twitter followers are marketing weapons for businesses that know how to leverage the platform.

The fact is that social media has been transformed to be one of the most powerful tools for businesses to reach millions of potential customers.

Twitter for business marketing

With over 232 million monthly active users, Twitter is arguably one of the best social media advertising platforms for generating leads at one-third the cost of other marketing channels.

Apart from being able to target your marketing activities based on what users search for and what they reveal in their profiles, Twitter advertising can also allow targeting according to what users have done online, outside Twitter.

“Twitter followers are marketing weapons for businesses that know how to leverage the platform“
Also, it has been revealed by some online researches that Twitter has an 8 to 24 times higher click-through rate than Facebook ads. So what more are you waiting for?

What more do you want to know about Twitter before you start using it for business marketing. According to MediaBistro, 70% of small businesses are on Twitter and 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. MediaBistro also revealed that nearly 80% follow a brand to get exclusive content.

Twitter also revealed that 85% of followers on Twitter feel more connected with a small business after following them, while 42% of Twitter users say they use Twitter to learn about products and services.

Below are 3 important things you can accomplish by creating and running a Twitter account for your business.


#1]. Connecting with customers

If 85% of followers feel more connected with a business after following them, then it means Twitter offers one of the best avenues for your business to connect with customers.

As a business owner, wouldn’t you always want your customers to feel more connected? It’s no secret higher feelings of connection correlate with higher levels of satisfaction, trust, and it’s the best means of ensuring brand loyalty and word-of-mouth marketing.

#2]. Creating brand awareness

Social media offers an ocean of opportunity for businesses and this is why nothing will easily help your business to be more visible to potential customers than having some really good social media presence.

Simply making a profile for your company and tweeting your own content and content relevant to your company and industry is capable of increasing your brand awareness exponentially. This means it can have multiple effects on your business.

#3]. Promotions/Discounts

Many businesses utilize Twitter to release exclusive content to their loyal followers, such as promotional offers and discounts. According to MediaBistro, over 90% of users who follow businesses say they do so to get discounts and promotions.

So, Twitter can be an incredibly effective tool your business can use to not only satisfy customers and fans with promotions and discounts they couldn’t get elsewhere but to also draw in new customers and fans. This helps you grow your follower base, strengthen your follower base, and consequently build strong brand loyalty.

Importance of Twitter for your business

Yes, Twitter is one of the most popular social media platforms but is Twitter advertising the best way to go for your business to reach millions of potential customers?

The infographic from Foxmetrics below sheds some light on some interesting Twitter stats and highlights why the social media platform could be really good for your business.

Twitter social media data analytics

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Elechi Emekobum is into health and social care. She loves blogging, content writing, social media, branding, travelling, gadgets, and health products. Check out her other articles on and follow her on Twitter.
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