• Home
  • Entrepreneurship
  • Marketing
  • Social Media
  • Business Tools
  • Blogging
Facebook Twitter Instagram Pinterest BlogLovin RSS
Onaplatterofgold.com
  • Entrepreneurship
  • Marketing
  • Business Tools
  • Social Media
  • More
    • Money Matters
    • Blogging
    • Hot Startups
    • Submit Your Guestposts Articles
Facebook Twitter Instagram
Onaplatterofgold.com
Twitter As A Marketing Tool And How Businesses Can Gain From Using It
Social Media

Twitter As A Marketing Tool And How Businesses Can Gain From Using It

Elechi EmekobumBy Elechi Emekobum25 September 2015Updated:31 January 2022No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Reddit WhatsApp Email
Twitter marketing tips
Share
Facebook Twitter LinkedIn Pinterest WhatsApp Email
try Nextiva

What do you understand about Twitter as a marketing tool and do you know how your business can easily benefit from using this social media platform?

No doubt about it, not many people see Twitter as a marketing tool or channel as some still think Twitter is a social networking site to communicate and exchange pleasantries with families and friends.

But the simple fact is that there is more to Twitter than just families and friends connections. This is why some people believe that Twitter followers are marketing weapons for businesses that know how to leverage the platform.

The fact is that social media has been transformed to be one of the most powerful tools for businesses to reach millions of potential customers.

Twitter for business marketing

Table of Contents

  • Twitter for business marketing
    • #1]. Connecting with customers
    • #2]. Creating brand awareness
    • #3]. Promotions/Discounts
    • Importance of Twitter for your business

With over 232 million monthly active users, Twitter is arguably one of the best social media advertising platforms for generating leads at one-third the cost of other marketing channels.

Apart from being able to target your marketing activities based on what users search for and what they reveal in their profiles, Twitter advertising can also allow targeting according to what users have done online, outside Twitter.

“Twitter followers are marketing weapons for businesses that know how to leverage the platform“
Also, it has been revealed by some online researches that Twitter has an 8 to 24 times higher click-through rate than Facebook ads. So what more are you waiting for?

What more do you want to know about Twitter before you start using it for business marketing. According to MediaBistro, 70% of small businesses are on Twitter and 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. MediaBistro also revealed that nearly 80% follow a brand to get exclusive content.

Twitter also revealed that 85% of followers on Twitter feel more connected with a small business after following them, while 42% of Twitter users say they use Twitter to learn about products and services.

Below are 3 important things you can accomplish by creating and running a Twitter account for your business.

#1]. Connecting with customers

If 85% of followers feel more connected with a business after following them, then it means Twitter offers one of the best avenues for your business to connect with customers.

As a business owner, wouldn’t you always want your customers to feel more connected? It’s no secret higher feelings of connection correlate with higher levels of satisfaction, trust, and it’s the best means of ensuring brand loyalty and word-of-mouth marketing.

#2]. Creating brand awareness

Social media offers an ocean of opportunity for businesses and this is why nothing will easily help your business to be more visible to potential customers than having some really good social media presence.

Simply making a profile for your company and tweeting your own content and content relevant to your company and industry is capable of increasing your brand awareness exponentially. This means it can have multiple effects on your business.

#3]. Promotions/Discounts

Many businesses utilize Twitter to release exclusive content to their loyal followers, such as promotional offers and discounts. According to MediaBistro, over 90% of users who follow businesses say they do so to get discounts and promotions.

So, Twitter can be an incredibly effective tool your business can use to not only satisfy customers and fans with promotions and discounts they couldn’t get elsewhere but to also draw in new customers and fans. This helps you grow your follower base, strengthen your follower base, and consequently build strong brand loyalty.

Importance of Twitter for your business

Yes, Twitter is one of the most popular social media platforms but is Twitter advertising the best way to go for your business to reach millions of potential customers?

The infographic from Foxmetrics below sheds some light on some interesting Twitter stats and highlights why the social media platform could be really good for your business.

Twitter social media data analytics

 
 
got content like this to share?
 

Infographic Social media marketing Twitter Twitter marketing
Elechi Emekobum
  • Website
  • Twitter

Elechi Emekobum is into health and social care. She loves blogging, content writing, social media, branding, travelling, gadgets, and health products. Check out her other articles on Hotelsrepublic.com and follow her on Twitter.

Related Posts

How To Boost Your Social Engagement With Excellent Visual Content

22 April 2022

A Guide to Social Media Customer Care

3 March 2022

Rewst Alternative Tools To Manage and Grow Your Twitter

28 February 2022

Leave A Reply Cancel Reply

Stay In Touch
  • Facebook 1.8K
  • Twitter 6.2K
  • Pinterest 761
  • Instagram 400
Power your website with a2Hosting  
Get SocialBee to manage your social media

Get More Leads
With Less Effort!

Automate your social media posting so you can focus on what truly matters.  14-day FREE trial, no credit card required 

  • Category based post
  • Automagically add content
  • Custom URLs & tracking
  • Audience analysis

Try it for free here!

 

 

Our Picks

Best Startup Advice For Manufacturing Entrepreneurs

17 May 2022

How to Hire Licensed and Insured Moving Company

10 May 2022

3 Online Smart Marketing Tips For Small Business Owners

3 May 2022

How To Hire Good and Licensed Customs Brokers For Your Business

29 April 2022
Build new landing pages with Instapage
Use AI-powered logo maker to brand your business
New To Blogging? This Is How To Start A Profitable Blogging Business
About Us
About Us

Onaplatterofgold is your #1 source for startup and small business resources. Our platform features content and articles on and about entrepreneurship, marketing, business tools, and applications for businesses to boost their productivity.

We're accepting new partnerships right now.

Email Us: [email protected]
Contact: +44-792-6315-597

Facebook Twitter Instagram Pinterest BlogLovin
New Comments
  • Salame on Best Tools To Convert Blog Posts To Downloadable Ebooks
  • Harry on How to Invest in Coins for the First Time: A Beginner’s Guide
  • Heena on Impeccable Tips To Manage A Fully Remote Workforce
  • Olivia on Tips To Build a Competitive Amazon Marketing Campaign – A Definitive Guide

Subscribe to POfGold

Get our latest blogposts on marketing, social media, growth hacking tips and tricks to improve your business...

Facebook Twitter Instagram Pinterest BlogLovin RSS
  • Become a Better Blogger
  • Social Media Tools
  • Submit Guestpost
© 2022 Onaplatterofgold.com | Proudly hosted by A2Hosting - one of the world's best Webhosting Companies!

Type above and press Enter to search. Press Esc to cancel.