The ability of social media marketing to further help small businesses reach potential customers is amazing. In our world today, most businesses – even big brands – are making use of social media for marketing as well as for superb customer supports.

But as a result of the limited resources that small businesses have, they usually settle for a few internet marketing activities that can bring them the best online results.

Such businesses need to know how best they can make use of their time because time seriously does mean money for them.

If you own a small business, you will surely be looking to achieve greater online success this year than you did in previous years.

Social media marketing and online business success

Smart and optimal use of social media can help you better promote your business, gain increased visibility and also connect to and get feedback from your customers.

Businessman Holding Virtual Social Media Icons on Outstreched Hand

What small business owners need to realise is that social media marketing can hugely contribute to their online business success as well as increasing sales triple-fold.

It’s not just about using the social media for your business promotion, it’s more about making it work for your business.

SEE ALSO: How To Make Your Social Media Marketing Campaigns Successful

Social media marketing is capable of improving customer engagement and relation. So many studies have shown that brands are more engaged with their customers through social media than any other means. Small business owners should consider social media marketing tips below:

#1). Choose the right social media marketing for your business

Social media offers ocean of opportunity for everyone but making use of the right platform is the most important in internet marketing.

There are so many social media websites that you may already be using or plan to use soon such as Facebook, Twitter, Google +, MySpace, Ning, LinkedIn, LiveJournal.

Instead of trying to use all of them and putting in only partial efforts in each of them, determine which of the networks has the largest concentration of your audience. After determining that, put all of your efforts into an approach to engage your audience in those networks.

#2). Reveal the real you – I meant your business

Giving the target audience a customary business tip or linking to the business’ latest blog post is not a new thing – everybody does it. Why not try to show your audience that you’re a real person?

SEE ALSO: Best Ways Your Business Can Get Better Social Media Results

Are you passionate about travelling, cooking, painting or something else? Post updates relating to these interests of yours. Your content should really hold the interest of your audience, be genuine and preferably have some humour.

#3). Go the extra mile in branding your social media profile

If your company or brand is targeting a specific niche market, you should have a fabulous Twitter design. The design should be such that it shows you attach great importance to your niche.

People should want to follow you after looking at your profile because they find valuable content on your profile. Locate other Twitter IDs that are looking to sell to the same niche market as you. Follow that account’s followers.

Conclusion and suggestions

If properly planned and carried out, social media marketing campaigns are online activities that can lead to huge, game changing effects on your business. Mind you, social media marketing does take time but if it is done properly, it can effectively help propel your business.

Yes, the right social media marketing is extremely effective if properly incorporated into your online marketing plan. Having incorporated social media marketing into your marketing strategies, you will have to focus on the results, check and juxtapose figures.

SEE ALSO: Social Media Marketing: 5 Ways Tumblr Can Boost Your Brand

Social media does take time, but many surveys have recently reported that small businesses can almost instantly see results of their investment of less than 10 hours per week on their social media marketing through increased traffic and conversions.

Consult social media marketing professionals

If you get in touch with a professional SEO company, they will surely be able to help you put these tips into practice. Even better, they will add their own proven and innovative SEO services and tactics to get you the most out of social media optimization efforts.


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  1. Really good and informative post. Social media has grown lots in recent years. I has now become part of our daily activities and any business that doesn’t see that is a dead business.

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