The internet is a place to be for every business whether big or small. However, as a business owner, how do you analyse and monitor your brand reputation online?
The internet is a place to be for businesses to make sales but how do how do people see your brand on the internet? As a business owner, it’s not just about having your business online, you have to monitor it too.
The fact is that your brand reputation can be easily killed on the internet. This is why every business owner has to devise a better way to monitor their brand online. It’s the best way to have a clear idea of what people are saying about their brand.
Tools to analyse and monitor your brand reputation
Nowadays, word-of-mouth marketing is one of the best ways to market and improve brand reputation. However, online brand reputation is something that can be easily destroyed if proper care is not taken.
Some business owners out there don’t even seem to understand why they need to monitor their brand online. Are you one of them? Monitoring your brand online tracking conversations about your company, product, industry, on the web or social media.
Businesses can now easily monitor their brand’s visibility with the right online reputation monitoring tools. Not only that, but they will also be able to monitor their reputation and social mentions.
Monitoring tools are time-saving and they help you track keywords connected to your brand. Below are some of the best tools you can use to analyse and monitor your brand’s online reputation.
#1]. @ Mention
With Mention, brands and businesses can easily monitor industry news on the web and social media platforms. Apart from monitoring, the tool also provides analytic data brands can use to measure opinions.
Also, you can identify influencers and generate reports about online presence. You can set up advanced notifications based on a multitude of filters.
Mention lets you listen to online conversations and never miss valuable information. Also, you can publish or share relevant content with your community and build your audience. If you are interested, here are some of the tool’s key features:
- Competitive analysis
- Brand management
- Social media marketing
- Social media listening
- Online media monitoring
- Enterprise case studies
- Mention for agencies
#2]. @ Brand24
Brand24 is another great tool for brands and businesses to analyse and monitor online reputation. Apart from news monitoring, the tool also offers a handful of data about sources mentioning your topics.
Used by companies and brands of all sizes such as IKEA, Brand24 is one of the leading monitoring tools in the market today.
Brand24 lets you get instant access to brand mentions across social media platforms, news, blogs, videos, forums, reviews and more. If you are interested, here are some of the tool’s key features:
- Protect and manage your brand
- Brilliant and intuitive user interface
- Instant notifications on other brands/keywords
- Automated sentiment analysis
- Measure your marketing / PR efforts
- Hashtag tracking
#3]. @ Sproutsocial
Trusted by over 20,000 world-class brands and organisations of all sizes, offers one of the best tools in the industry.
According to G2, the company is a leader in usability, customer support, and satisfaction, ROI, and user adoption. It also supports users in the area of social engagement, publishing, and listening.
Sprout Social lets you drive marketing strategy with access to deep analytics and social listening. It gives you the opportunity to leverage social data for transformative decision-making. If you are interested, here are some of the tool’s key features:
- Powerful social analysis and strategies
- Deep social listening capabilities
- Streamline social monitoring, engage your community
- Plan, organise, schedule, and deliver content
- Uncover trends and actionable insights from social data
- Improve your marketing and brand strategy
#4]. @ Brandwatch
Brandwatch offers one of the most sophisticated tools to help you find the most compelling insights for your brand. With this tool, you can stay confident in your brand perception. You can monitor changes in sentiment, understand customer opinions, and track fluctuations in brand health.
Brandwatch helps you protect your brand you. Also, you can increase audience engagement by identifying and tracking top influencers and micro-influencers for your consumer base. If you are interested, here are some of the tool’s key features:
- Industry’s largest archive of consumer opinions
- An enterprise suite that grows with you
- Optimise your influencer strategy
- Benchmark your performance
- Sophisticated technologies
#5]. @ SentiOne
SentiOne is a powerful social listening and customer service automation tool to discover and manage your brand mentions. It lets you monitor news across social media, portals, forums, and blogs. The tool also offers insights into various metrics connected to the online performance of the platforms you monitor.
SentiOne lets you monitor online discussions that matter to your brand. By finding truly relevant insights with AI-based online listening and data analysis engine, you can fully manage your online brand image. If you are interested, here are some of the tool’s key features:
- AI-based online listening / data analysis
- Brand management + social media integration
- Redefine customer experience with disruptive tech
- Identify actual customers’ needs/problems
- AI customer service automation
- AI bots – chatbots and voicebots
#6]. @ Hootsuite
When it comes to reputation and social mentions, Hootsuite is one of the most trusted names in the industry. It’s a powerful social media scheduling tool with more capabilities to monitor your brand online. It makes finding, scheduling, managing, and reporting social media content easier.
Hootsuite can help you track your performance and share meaningful insights with your team. You can find and filter social conversations by keyword, hashtag, and location. If you are interested, here are some of the tool’s key features:
- Easily measure your social media results
- Manage social content/mentions with ease
- Analyse customizable, easy-to-create reports
- Team management
#7]. @ Reputology
Reputology is another great tool for brand management that helps businesses manage and monitor reviews online. Every business owner understands the importance of reviews and how it can influence customers. However, this reputation management tool can help you convert negative reviews into customer service tickets.
Reputology is a review management and monitoring platform for multi-location businesses. It acts as a gauge of how your brand is doing and helps point out the key areas you need to improve based on customer responses. If you are interested, here are some of the tool’s key features:
- 24/7 review monitoring
- Automated email notifications
- Analyze customer sentiment
- Aggregate all feedback in one place
- Competitive benchmarking
#8]. @ Chatmeter
Chatmeter offers a comprehensive local brand management application designed to help brands gather and analyse customer feedback. It is a local SEO platform for enterprise retail brands and agencies to manage multiple locations and increase their revenue.
As a marketing company, Chatmeter focuses on building a brand reputation through reviews, listings, and rankings. It helps brands improve customer engagement and the ability to analyze actionable feedback in a timely fashion. If you are interested, here are some of the tool’s key features:
- All-in-one local SEO and brand reputation management
- Manage social media mentions and sentiment
- Review management and listing management
- Analyse customer reviews and feedback
- Measure performance
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