TikTok For Brand Marketing: How to Promote Your Business with TikTok

Elechi Emekobum By Elechi Emekobum 8 Min Read
TikTok for brand marketing and products promotion
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After the death of Vine app, Musical.ly and TikTok joined hands to create the fastest-growing short-form video app that has become the #1 video app.

Musical.ly was a teen karaoke app with about 100 million monthly active users before the merger with TikTok. Today, TikTok is arguably the world’s number one platform for short-form video content creation and consumption.

Powered by ByteDance, the app lets users create and post a video of up to 15 seconds. That’s the upper limit for recording within the app, however, users can string those clips together to make stories up to 60 seconds long.

The app has witnessed rapid growth since the merger, and some of this growth is due to an aggressive marketing strategy by the company. TikTok ads are everywhere young people can be seen including popular social media platforms like Snapchat and YouTube.

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TikTok for brand marketing

According to Sensor Tower, TikTok was the world’s most downloaded iOS app in the first quarter of 2018.

It seems that TikTok’s fever is catching everyone including the older generation. Isn’t it? But can businesses also tap into TikTok’s popularity for brand marketing?

Also, can TikTok become another online marketing platform businesses can use to target the younger generation? Can marketers consider TikTok a new way of marketing? How about bloggers using TikTok as a platform to market their blogs?

Yes, brands are already on TikTok but they are largely struggling to adapt and create great content. However, brands will have to quickly find ways to adapt and be ready to experiment with this popular video app.

Businesses can use TikTok to market as well as to build and promote brand loyalty. They can use the platform to create videos to showcase and create buzz around newly launched products. Get TikTok app for Android here and iOS here.


#1]]. TikTok Challenges

Tik Tok challenges are challenges set out for everyone to complete. Brands can easily join and adapt themselves to this new trending strategy to promote and market their brands. If you do well on these, you will see your brand’s popularity grew exponentially and your following will significantly grow too.

Other people including media personalities such as Jimmy Fallon are already making use of this strategy on TikTok. Just recently, the late-night show host used TikTok to kick off a new “challenges” segment on NBC’s “The Tonight Show Starring Jimmy Fallon.”

One of his first challenges was titled #tumbleweedchallenge where he asked viewers to submit videos on TikTok showing themselves rolling around on the floor like a tumbleweed.

In less than a week, that generated over 8,000 submissions and more than 10.4 million engagements, marking the biggest spike TikTok has ever seen from a single challenge stunt, according to the company.

Top brands can also tap into this strategy to easily get people talking about their brands. This is arguably the best winning tactic for brands that want to see their following grow overnight. Before you know it, people will start posting amazing videos matching the requirements of the hashtag.

#2]]. TikTok video as product demos

As a brand, there are times when you may want to launch a new product, you can use TikTok to create a buzz. Even if you just want to demonstrate how your products work, you can also use TikTok for product demos.

Simply put, product demos could turn out to be one of the best use of TikTok videos. The fact is that video is an ideal medium for showcasing products in use and this platform will be a perfect match.

So if you have got a product-oriented startup, you can use this amazing new service to showcase what you have and allow people to have an idea of your business.

At the end of the day, you might even be fortunate and get your product demo video to go viral. That will be a massive plus to your brand visibility as well as product sales.

#3]]. TikTok videos as crowdfunding pitch

Crowdfunding could be a better option for an entrepreneur who is working on a new startup and needs funding to support it. However, the fact is that getting money from crowdfunding platforms is not as easy as some people might have thought.

First of all, you will need to put in great effort to convince potential investors to invest in your project. This is exactly where pitch videos can help, and you can creatively make a TikTok video for this purpose. I think this is a great platform to use to create buzz around your startup ideas.

You can create a video to deliver vital information about your project. Though some people may argue that the TikTok video is too short for this purpose, that doesn’t mean you shouldn’t try it. On the other hand, some investors might even find your video interesting depending on your creative skills.


#4]]. TikTok videos as promotional videos

There is no better way for entrepreneurs to promote their services or products than through social media. This is because social media gives you access to millions of people globally.

As a social media platform, the potential of TikTok in helping entrepreneurs reach potential customers is a phenomenon. With a video, it even gets better for entrepreneurs to uniquely stand out.

It offers a great chance to get people to develop interests in their services or products. Any serious entrepreneur will grab the opportunity presented by this new platform and maximize its benefits.

For businesses using TikTok

First of all, you should always remember that TikTok is all about creativity, excitement, and fun. Therefore, you have to make sure that you are creative and add a bit of fun to your video clip.

The more you treat people like friends and the more you respect your audience and know who they are, the better your entire experience will be.

A lot of brands and large corporations are clueless dinosaurs when it comes to using a new social media platform. If you’re going to make a TikTok video for a company, make sure it’s a video that serves its purpose – creativity, excitement, and fun.

However, keep it clean, don’t share profanity and improper content. Always make sure that your video is clean and suitable for kids because the reality is that there are children on TikTok. You wouldn’t want to offend some people with your video, would you?




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Elechi Emekobum is into health and social care. She loves blogging, content writing, social media, branding, travelling, gadgets, and health products. Check out her other articles on Hotelsrepublic.com and follow her on Twitter.

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