Today, the majority of the brands want to target mothers because they are the best and the most loyal customers. Various studies have shown that women are more likely to become brand advocates than men.
Therefore, it’s important for brands to target women more than men so that they can be able to improve sales. As a business owner, your goal should be about making customers trust your brand. It’s one of the best ways to retain loyal customers and attract new ones.
Also, it’s important to target the right audience when marketing your business. In short, your business marketing activities have to be done in a way that a certain segment of the audience is targeted.
Various studies have shown that brands with targeted marketing usually get better results. Consequently, brands are now focusing on and investing more in targeted marketing.
This is why certain services and products such as students finance will traditionally target young people for better results.
How Business Marketing Can Easily Target Mothers
No doubt about it, mums are part of the market segments that have not been properly reached out to by brands and marketers. But is your business also making this avoidable mistake?
According to recent research, the majority of mothers in the United States (51%) say advertisers do a bad job with their mum-related marketing by presenting outdated views of who they are and what they want.
So how well are brands and marketers performing when it comes to mum-related marketing? So how can brands do a better job with marketing to mums? Our friends at MDG Advertising has come up with a well-researched and beautifully done infographic –
Marketing to Moms: 5 Things Brands Need to Know – that highlights the basic facts brands need to understand. The infographic highlights 5 basick facts about mums market as below:
- 1. The Mom Market Is Enormous and Diverse
- 2. Women Are an Extraordinarily Valuable Audience
- 3. Reaching Moms Requires the Right Messaging
- 4. The Traditional Media Habits of Moms Are Changing
- 5. Moms Are Deeply Engaged with Digital Channels
Having highlighted the enormous size and the diversities there in the mum market, the infographic then talks about what brands need to remember when marketing to mums.