The capability of email marketing campaigns can not be overemphasized. They help businesses communicate and building relationships with their customers or prospects.
According to Marketo, email marketing campaigns are essential elements of any marketing strategy, they enable you to gather important data and help boost marketing ROI.
A successful email marketing campaign is one of the most efficient marketing strategies. However, it has to be properly done with the right marketing tools.
It can bring tremendous returns on investment as compared with traditional means of advertising and business promotion. But the question some people are still asking is whether email marketing is still relevant today. I will say yes, it’s still relevant.
Successful email marketing campaigns
For an email marketing campaign to be a success, you must pay close attention to your audience. Also, you have to be mindful of the message, and avoid the common trap of simply blasting out self-promotional messages.
Also, to build, execute, and maintain effective email marketing campaigns, one must understand the fact that it’s not just about sending the campaigns out to the recipients, it’s more about getting the right message to them.
Many miss the mark and continue to fall short on their email marketing campaign’s return because the right messages are not being sent out. And this only leads to recipients hitting the delete button more than opening your message.
Below are some really good tips for a successful email marketing campaign you should consider:
#1]. Dialogue / Engagement
It’s important to use your email marketing campaigns to engage your recipients. The fact is that email marketing campaigns are not just for information dissemination.
It’s imperative to always try to get your audience engaged through the inclusion of relevant value and meaningful communication. Also, you need to know the time to send marketing emails. This will ensure your marketing emails get better responses.
Courteously ask for your audience’s participation and always integrate social share buttons into your email marketing campaigns to encourage your audience to continue the conversation through social media.
#2]. Recipient segmentation
It’s always good to segment your recipients and to achieve this, you can use variables like gender, location, etc. This will enable you to easily personalize your marketing campaigns.
Also, you will need to monitor your marketing campaigns. Collect information and statistics to help you understand your recipient’s behavioural activities. With this, you will get to know who opened your emails and the browser they used.
Also, you will know whether your recipients downloaded the offer and how long they spent on the website. Try to collect and explore all the available information.
Pay attention to things like where prospects went on the website, the number of visits, visit frequency, social sharing, and how you can segment them based on their behaviours. You want to make sure you are measuring engagement in addition to traditional metrics.
#3]. Focus on the message
Focussing on the message you are sending out will enable you to get more positive results. Make sure your campaigns include information that fits into your recipient profiles and interests.
This is why recipient segmentation is good. It will help you tailor your messages/emails to different segments of your list. This will ensure that you are actually sending out the right emails to the right recipients.
#4]. Response analysis
To ensure that your email marketing campaigns are not underperforming, make sure that you analyze the responses you are getting from your campaigns. It’s very important to know how well your campaigns perform. With this, you will be able to make necessary improvements.
The reports will give you the opportunity to understand recipients’ engagement with your campaigns. You can use these details to understand prospect interaction. Also, you can use it to improve future campaigns while boosting marketing ROI.
#5]. Social share buttons
Considering how powerful social media is, it will be a huge mistake not to include social share buttons in your email marketing campaigns. Don’t send your marketing campaigns out without social share buttons!
By including social share buttons on your emails, you will have a better chance of keeping your readers engaged. This is because you are encouraging your readers to continue the conversation with their peers.