What are the trending topics and hashtags of the year 2021? As a social media user, read this article to understand the top social media trends to focus on in 2022.
No doubt, the year 2021 has been affected by the Covid-19 pandemic. Due to the Corona pandemic, people are still working from home in most parts of the world.
For marketers, social media has become a powerful marketing channel for businesses. Even before the pandemic, social media platform is where businesses meet customers.
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- Publish, collaborate and analyze efforts
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- Engage with mentions, DMs, replies, etc
When it comes to digital marketing, social media has been one of the best channels to use. However, how well do you understand and use social media as a business owner?
Global Social Media Statistics
Social media has become an integral part of our daily activities. The platform is where people network, get their daily news, inspirations, and even job opportunities.
From Instagram stories and reels to Youtube shorts, and TikTok short videos, a lot has happened to social media in recent times, especially, in 2020 and 2021.
Even social audio platforms like clubhouse and others are some of the most popular trends of 2021. But how well are people using social media and what are the trending topics?
- 4.55 billion social media users (57.6% of the total global population)
- Facebook is the most popular social media with 2.895 billion users
- Social media is effective for businesses, according to 73% of marketers
- Over 26.2% of customers use social media to find products to purchase
- 43 billion users access social media via mobile devices
- Only 1.32% of users access social media via a desktop
Social Media Trends for 2022
A lot of things have happened in the social media world, and everyone believes that social media platforms will continue to innovate. However, you will need to have the right social media management tools to be able to better understand the platforms.
It is a known fact that efficient social media efforts help seek major returns both in terms of driving customers, as well as building trust among the target audiences. With a powerful tool like Sproutsocial, brands and marketers will be able to extract real business value from social media.
Whether you are new to social media marketing or you are an experienced marketer, the infographic below highlights the top social media trends for marketers and brands to focus on in 2022.
#1]. New Social Media Features
According to this infographic, more users will use new social media features like live videos, reels, YouTube shorts, short stories, etc.
#2]. Collaborate With Influencers
Working with creative influencers and micro-influencers can help brands grow their social presence. So, expect more collaboration with social media influencers.
Influencers can help promote authenticity and build trust among target audiences. It’s estimated that the budget for influencer marketing can increase to 12.7% in the next few years.
#2]. Social Commerce Continues
For smart eCommerce brands, the growth of social commerce has been phenomenal in the year 2021. However, this growth is expected to continue in the year 2022.
Most shoppers prefer buying products from social media directly. Moreover, e-Marketers are predicting social commerce to be an $80 billion industry by 2025.
#3]. Creative Content Is the Key
Though short videos are a hot trend this year, it is proposed that user-generated content and long-form content will have a major comeback in 2022. Moreover, interactive and creative content still tops the marketing strategies for most companies and brands.
Courtesy of Outgrow, the infographic below highlights the top social media trends for marketers and brands to focus on in 2022.
