Today, almost everyone and businesses are on social media platforms. This is because the platforms offer a great avenue for business marketing.
Social media is particularly great for businesses looking for cheaper ways to market their products.
The fact is that social media has become an integral part of our daily activities and brands and marketers want to cash in on its popularity.
However, how well are you using social media for your business? Is your business also making use of social media to reach the right audience?
As a matter of fact, you are giving your competitors the opportunity to outperform you if your business is not on social media.
We are living in an internet-centric era where almost everything is done online. This is why the internet is important to marketers and companies, especially, eCommerce businesses.
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Today, there is a competition among the major social media platforms. Facebook, Twitter, YouTube, and Instagram are the main players, and they’re all competing for brands and marketers.
They are the social media giants marketers and brands are using to share content, promote products and services. However, there are other up-and-coming alternative platforms out there that you can use for business marketing.
If you’re an early adopter of promising alternative social media platforms, you stand a better chance to reap the biggest benefits as a brand or marketer. Below are some of the social media platforms to keep your eye on.
#1]. Best YouTube alternative @ TikTok
TikTok is not really a new player when we talk about social media apps to watch. It’s a huge hit with younger audiences! In fact, it’s one of the most downloaded apps. However, it’s still relatively new to brands and marketers.
TikTok is all about short-form videos that play on a loop, which is similar to Vine before it’s shut down. It lets users create and share video content with ease. What makes it stand out from other platforms is simplicity, musical overlays, fun effects, AR filters and more. It’s a great place to promote your brand, especially, if your target audience is between the ages of 16-24.
#2]. Best Instagram alternative @ Vero
Vero is arguably the best Instagram alternative platform. This is a simple social app that offers a lot of possibilities such as the ability to filter your post. It lets you share content like photos, music, TV shows, movies, books, links and more.
Also, you can decide who can see each post by choosing between four categories namely close friends, friends, acquaintances or followers. One of the best things about the platform is that it has no ads, doesn’t involve in data mining and no algorithms.
#3]. Best Twitch alternative @ Caffeine
Caffeine is a great online community for video games and sports fans. It’s a social broadcasting platform that mainly focuses on gaming, entertainment, and creative arts. However, businesses could also use it for a behind-the-scenes tour, product demonstration, and even to host live Q&As.
The platform lets users create live broadcasts for friends and followers. The app also allows viewers to interact with streamers in real-time with comments and emoji reactions. Live broadcasting on this platform could help businesses to generate a lot of attention and interaction towards their brand.
TUBBR is a new player in the game and it claimed to be the world’s first personal social network. The platform lets you create multiple timelines both private and public for selected friends. It lets users showcase their work on various things they do.
Also, users can collaborate with like-minded people on timelines using TUBBR Walls. If you are looking for a platform to establish your presence, you can use TUBBR to create public walls around your expertise.
#5]. Try a user-driven platform @ Parler
Parler boasts of being a non-biased, free speech social media that focuses on protecting user’s rights. It lets users create their own community and enjoy content and news in real-time. Furthermore, users can easily apply moderation tools to filter content.
This is a user-driven platform that empowers users to control their social experience. It will be a great platform for brands to use for such activities as product launch and press release.
Hi ADEYEMI,
These new social media platforms all seem geared towards the younger audience. IS there any new one for the older audience or is it just Facebook still in 2020? Thank you!