Social media is arguably the best invention to positively impact modern business marketing.
The platform has turned out to be one of the best marketing channels for businesses to reach a target audience.
Social media marketing is cheap and its capability is arguably unlimited. This is why social media has become an essential marketing asset for every business. So, it has become a “crime” for businesses not to be active on social media.
In fact, if your business is not active on social media, you are giving your rivals the opportunity to perform better than your business.
Now you can take your business to the next level with social media. This means your business can tap into the popularity of the platform to reach millions of potential customers.
However, it’s not just about having your business on social media, you need to do more to be able to make the platform work for your business. Also, you need to know the best time to post content on social media for better exposure and engagement.
Social media goals you should consider
Goal setting is a staple of all marketing and business strategies, and social media is no exception. However, the social media offers a range of capabilities, which makes it difficult to determine exactly what your objectives should be.
Nevertheless, the platform is perfect for your business whatever your objectives and goals. Below are the best of social media goals to consider in the new year.
#1]. Increase brand awareness
Since its advent, social media has been playing a major role in online brand visibility and awareness. You can also continue to use the platform to increase your brand awareness.
However, avoid a slew of promotional messages in order to create authentic and lasting brand awareness. Instead, you should focus on meaningful content and a strong brand personality through your social channels.
#2]. Higher quality of sales
Social has helped businesses to reach a wide variety of audiences and improve sales. In fact, it has been reported that about 72.6% of salespeople using social media outperformed their sales peers. So, social media is now proving to be a valuable tool for marketing and sales.
Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
#3]. Drive in-person sales
Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
#4]. Improve ROI
There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring the cost of labour, advertisements, and design stay on track.
#5]. Create a loyal fanbase
Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
#6]. Better pulse on the industry
What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.