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Top 5 Reasons Why You Should Be Using Social Media For Business Marketing

Adeyemi Adisa By Adeyemi Adisa 7 Min Read

With millions of users of social media, the potential of social media as an avenue for businesses to drive traffic to their websites and increase sales has exponentially grown over the last 12 months.

This article talks about how social media for business can help grow your small business by driving traffic to your website which might potentially lead to more sales.

Today, social media has been transformed from being a medium through which people make friends and stay in touch with their friends, to important platform businesses are using not only to drive traffic to their website but also to grow sales.

The phenomenal growth of the Internet has aided social media and made it one of the most important strategies to generate traffic to a website.

So, are you using social media for your business, or you are one of those people that think it’s a waste of time?

But why Social Media?

I have lost count of how many times I have been asked about what makes social media so special. Each time this question comes up, I always go straight to the point and make it precise; it drives traffic and helps sales.

With the number of social networking websites out there today, it is at times difficult to decide on which one to use and which ones to avoid.

But the fact still remains that some of these social media tools offer great tools to reach millions of people and as a result build a great fans base that brings better results.

Below are some of the reasons why you should consider using social media for your business marketing and promotion.


#1]. To Build Brand Reputation

Branding your business online is very important not only for marketing purpose but also for the fact that it helps people (potential customers) to easily identify you among a crowd of businesses.

This is where social media can be really helpful because a great reputation is what every company wants and what every customer is looking for. If properly used, social media can be a great way for your business to build an online presence that will help you reach out to millions of people.

SEE ALSO: How To Leverage Social Media For Brand Awareness And Sales

#2]. Social Media For Business Marketing & Promotion

Social media has proven to be a better way to market businesses than traditional marketing methods. Why and how? Because it offers a great avenue for online business owners not only to promote themselves but also to reach millions of people.

Another benefit of using social media is that you can easily advertise special offers and run competitions on your social media pages. This has proven to be an effective way to get new customers or clients.

SEE ALSO: How Small Businesses Can Benefit From Social Media Marketing

#3]. For New Customers & Sales

Twitter, Facebook, and LinkedIn are great avenues to attract potential customers. Using other social media platforms can also drive more people to your online business if properly done.

Using these social media platforms can help people to easily get an idea of your brand right from your profile. Also, when people like your page on Facebook, it will show on their profile which means that their friends will be able to see your brand on their Facebook. This will give you more exposure and therefore hopefully more customers.

#4]. To Interact With & Keep Your Customers Up To Date

Social networking websites offer great tools for business owners to interact with their customers and to offer superb customer supports experiences.

With millions of people active on social networking websites every day no serious business will want to be missing out on the potential benefits from social media.

Today, most businesses use social media as an avenue to interact with customers and the more followers a business has on social media the better the brand will look.

SEE ALSO: How Startups Can Extend Social Interactions For Marketing


#5]. It’s Free To Use

Another benefit of social media that makes it a perfect platform for businesses to use is the fact that it’s free in most cases. The only time you might require to pay could be when you wish to use the advertising services offered by some of these social media.

For instance, if you want to use Facebook advertising service for more exposure, you will be asked to pay for it. Likewise, other social media platforms such as LinkedIn, Twitter, and others, will only charge you for advertising or premium services.

Finally on social media for business marketing

Having a strong presence on social media platforms will surely enable your business to enjoy all the benefits mentioned above. So, if you have a business, no matter how big or small, you should go ahead and use social media to help market and promote your business.

It has been predicted that as time goes on, the popularity of this platform will continue to grow bigger and stronger. As mentioned earlier, no serious entrepreneur will look at social media as a waste of time.

So why not join now?


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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter |!
  • People really need to realise the potential of Social Media for business and know that it is here to stay. You have given some good points that hopefully will be picked up on by those that don’t believe ūüôā Thanks for sharing on

  • The potential of Social medial for business is like an ocean full of all sorts of opportunities. I personally don’t think we have seen much of it yet. As the time goes on, more and more people will realise that Social Media is the way to go!

  • Social media has been a catalyst through which the internet marketing was transformed. It is simply a game changer in online marketing and most of the businesses that have been using social media have benefited immensely from it.

  • You have made some good points there. I looked on the net
    for additional information about the issue and found most individuals
    will go along with your views on this web site.

  • Your style is really unique compared to other people I’ve read stuff from.
    Thank you for posting when you have the opportunity, Guess I’ll just bookmark this

  • Hey bro,
    Good to be on this blog today from Google +1

    Social media controls a huge part of Internet today and any business that’s not actively involved is surely leaving out a huge portion of its market share. Beside, it’s cheap to develop a social media strategy and get important results.

    • Yes you are so right, social media is taking more than 70% of the time people spend on the Internet. And now that almost 80% of the young people that have access to the Internet are now on social media, businesses on the platform stand a better chance of improving their sales.

      Many thanks for visiting and commenting bro. I am an avid reader of your blog too.

  • boost the SEO impact through social , plan and viral marketing of social media can lead a large SEO and traffic in roles of next and advance SEO . Thanks for it

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