The fact that social media has contributed immensely to business marketing is indisputable, but how well are small Businesses using social media in their marketing activities?
Historically, social media is only just about 15 years old but its influences on the ways people and businesses use the Internet is quite outstanding.
The popularity of social media continues to grow and businesses are now using the platform not only to promote and market their business, but also to reach out to their customers.
Additionally, individuals are also using the platform to grow their audience. But do you really know how to leverage social media for brand awareness? Do you know how to get the best out of this platform?
Social media facts you probably don’t know
The Internet has changed everything and social media contributed immensely to the changing effects the Internet is having within the business community. The infographic below, courtesy of Skilled.co, highlights over 110 social media facts and figures, trend and statistics that will help make your social media marketing activities more effective.
According to the infographic, about 31% of the world population is on social media while the highest usage comes from North and South America, at 59% and 50% of the populations respectively.
Africa, Central and South Asia are the regions with the lowest usage of social media and therefore the biggest areas for potential growth for social media demographics in the years to come. Usage in these regions is expected to change fairly rapidly as access to internet and smartphones increases.
However, as access to internet services grows in some regions, social media usage does not increase at the same rate. From 2014 to 2016, the percentage of the world population with internet access grew from 35% to 46%. During this same period, the number of people who use social media only grew from 26% to 31%.